

☕ Elevate your coffee ritual with Colombia’s finest medium roast!
Sello Rojo Tradicional Medium Roast Ground Coffee is a 10 oz pack of expertly roasted Colombian beans delivering a bold, smooth cup with velvety notes and low acidity. Ideal for French press or drip brewing, it’s the #1 coffee brand in Colombia, known for its authentic flavor and fresh aroma sealed right from origin.









| ASIN | B004N6YG5M |
| Best Sellers Rank | #1,340 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #36 in Ground Coffee |
| Customer Reviews | 4.4 4.4 out of 5 stars (870) |
| Department | Latin and Mexican Food |
| Is Discontinued By Manufacturer | No |
| Item model number | SR-1 |
| Manufacturer | Industria Colombiana de Café S.A.S |
| Product Dimensions | 3.15 x 1.89 x 5.91 inches; 8.82 ounces |
| UPC | 017202201395 |
| Units | 10.0 Ounce |
J**O
Good coffee
Great tasting coffee. It tastes like a traditional medium roast to me. It’s a good value for a a Columbian coffee.
P**W
Pretty good coffee for the price. Taste more like a dark roast despite saying medium.
This is a pretty darn good coffee for the price. Taste is on the darker side, more bitter than medium roast. The grinds doesn't have a strong aroma out of the bag but when brewed, the coffee taste pretty smooth. No sourness, which i hate. The coffee smells good after you brew it. This taste similar to starbucks' pike place roast but better, with more aroma and with less bitter after taste. Definitely good to have a small bag of this around to switch it up a bit with the other coffees in my pantry.
J**H
Great Price for Strong Coffee
Good, strong coffee for use in a K-Cup-type machine is most important to me. I use sweetener and creamer and have allergy issues, so actual subtle flavor concerns are not important to me. I get a good, dark 16oz cup of coffee using a K-Cup full of this coffee. (And a good dose of caffeine.)
J**Y
Solid Budget Coffee
I’ve been drinking Sello Rojo Traditional medium roast for a while now, and it’s honestly a great budget option from Colombia. It brews up nice and smooth with some bold flavors, not too acidic or bitter, which makes it perfect for my daily coffee fix. The smell is super inviting, kinda rich but not overpowering, and it doesn’t leave any weird aftertaste. Yeah, it might be a bit milder than those fancy expensive roasts, but the grind works awesome in my drip machine or French press. All in all, solid pick if you’re into classic Latin American coffee—I’d give it a 4.5 out of 5 for being reliable and tasty without breaking the bank.
B**E
Great smooth coffee
Great coffee ☕ it's a dark roast and very smooth. Not bitter at all. Will buy again
H**A
Good.
It's a little weaker than Bustelo coffee, but it's flavorful and worth trying a few times until you get used to the taste.
C**G
No a neutral coffee
Strong distinctive flavor I don’t really like. YMMV.
S**I
RECOMMEND. Very nice, cost is great too
Yummy, bold, tasty. Very nice. Good price.
P**L
Good product. Serious and fulfilled seller
S**S
Calidad de sabor y precio me encantó
V**I
Il caffè è ottimo ma a questo prezzo è un lusso che non ricomprerò. Comprendo che la Colombia è lontana ma tantissimi altri prodotti importanti si trovano ad un prezzo più equo rispetto al costo che hanno in origine.
A**.
Dieser Kaffee wurde mir empfohlen. Er ist sehr aromatisch bedürftig. Vielleicht noch ein zweites Mal.
S**C
Great taste
Trustpilot
1 month ago
1 month ago