Luxury Online: Styles, Systems, Strategies
Product ID: 8725371
€ 108.26
1
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Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
Specifications
| Best Sellers Rank | #500,885 in Books ( See Top 100 in Books ) #79 in International Business (Books) #82 in Global Marketing (Books) #85 in E-Commerce (Books) |
| Customer Reviews | 3.6 out of 5 stars 14 Reviews |
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