Oral Essentials - Kids Formula Toothpaste Strawberry - 3.75 oz. | Dentist formulated, unicorn approved, no artificial flavors or colors, free from harsh ingredients, gentle for young smiles

Love this for our kids. Great taste. It’s okay if they swallow it. A tiny bit goes a long way so I can justify the price. Fluoride free. It’s thinner consistency than regular toothpaste so I store it cap-side-up. Neither of our kids have had cavities using fluoride free toothpaste all these years. I love the blue adult Lumineux paste for me as well as their whitening strips…no sensitivity with either!

This toothpaste isn’t how others have described. It’s slightly sweet but zero mint. Definitely not overly sweet as some have suggested. It has a very faint strawberry flavor and perfect for a child that hates mint. It is a paste and not a gel. It is in no way unicorny except for the outside packaging. All the kids enjoy using it.

My son has been using this toothpaste for a couple of years. He loves the flavor of it! He's always willing to brush his teeth when he knows this is the toothpaste he's getting. You can always expect him to say "mmmmm" and rubs his belly after we start the process of brushing. It's not gritty and it's made with only good ingredients! Definitely a toothpaste we will continue to buy.

I love this toothpaste for the kids, love the ingredients. The only thing my kids don't like is the strawberry flavor isn't strong enough, They don't like the taste of mint and they overpower the strawberry. Other than that, I love it to keep their teeth clean and healthy.

Well the kids loved it. Taste is good smell is good. It’s just great all around. Like they say. Oral perfection