Facebook Marketing For Dummies
Product ID: 65536946
Add Facebook to your marketing plan―and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners. If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you'll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more. Develop a desirable community Sell products and services Use Facebook events to drive sales Get new business tips and avoid common mistakes Whether you're a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
| Dimensions | 7.3 x 0.9 x 9.2 inches |
| Edition | 5th |
| Isbn 10 | 1119476216 |
| Isbn 13 | 978-1119476214 |
| Item Weight | 2.31 pounds |
| Language | English |
| Print Length | 384 pages |
| Publication Date | May 8, 2018 |
| Publisher | For Dummies |
User
Great book
I'm getting serious about using Facebook to promote my business. This book is great and full of useful information. Definitely a good tool in my toolbox
User
B for Bad
Wow, I'm so discouraged right now.The title would lead you to believe that this book would help you grow your business through Facebook marketing.The whole book....THE WHOLE BOOK.....was dedicated to the most basic instructions on how to set up your Facebook page for your business. It started off by letting you know how to set up a Facebook page. This could have been ghostwritten by an 11-year-old. Then by the very end of the book there were several pages....I repeat, SEVERAL PAGES....dedicated to instructing you on how to set up your Facebook username.I learned absolutely nothing about how to grow businesses through Facebook marketing.If you're just getting acquainted with computers and want to expand your knowledge beyond something known as....the POWER BUTTON....then you may learn a thing or two here. However, I think you would be well-advised just to go on a site known as "Facebook" and see where that takes you. You'll learn a lot more quickly.I had high hopes for this book based on the excellent Digital Marketing for Dummies by Ryan Deiss. If you're looking for a solid book in this field, go there.Unfortunately, it seems as if the Dummies series outsourced the writing of this book to some dude they found off of Fiverr. Wiley Publishing - please take this off the market. Like today.
User
Simple to understand
Great book to help with the side hustle
User
Informative
Thanks
User
Not so easy
I guess I'm REALLY a dummie, because I found it very difficult to follow. Not for me.
User
This is not a very good book.
Search worked only on key words not subjects, and you had to scroll through all the hits to see if you can determine what is pertinent. Badly done. This is not for dummies, dummies would never even start trying to figure this one out.
User
Ten pages repeated 35 times
This book has very little actual content. After you've read the first ten pages, you feel like you're reading the same material over and over and over again. You'll be much better off doing some searching on the web and you'll save a few dollars.
User
Outdated
This book is outdated with the new interface on FB. Very frustrating!
User
Found this very helpful
Found they very helpful . Love the structure of the book, lots of useful insights.
User
Great comprehensive book. Answering all my questions so far.
I am hoping this will help me to market my fabulous books and my beautiful music. There's a lot to learn though so I'll let you know when I make my first million.
User
A helpful Book
As others have said Facebook are constantly making changes so this may be very quickly out of date. But there's still lots of information that is useful and reminders of how and why you should do social marketing.I am up to chapter four and have implemented some of the things from the first three chapters and Likes, Shares & follows have all increased by 20% plus. so for me worth the money already.
User
Great book.
Easy to understand. Worthwhile getting this book.
User
Useful overview but doesn't tell you about the pitfalls
I've worked through all this book. It's well written and explains things reasonably well. I've succeeded in building a business page using it as my primary source of information, but it took some time and I'm not a novice computer user. I much prefer computing and IT books which also tell you about all the things you might like to do but can't with the software they are describing, and ones that help to give you workarounds for these. Once I got started I found I was asking questions all the time and didn't easily find the answers in the book. It was very frustrating but I think that Facebook itself is the problem as to my mind it makes far too many decisions for you without telling you how to undo things. This book really encourages to stay in the Facebook bubble.
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