LOGO Design Love: A Guide to Creating Iconic Brand Identities
Product ID: 64792127
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Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last Review: Informative - This book covers all the essential points of logo design. Very useful and informative. Every Logo designer should read this book once. Review: good product - I love logo design
| Best Sellers Rank | #165,837 in Books ( See Top 100 in Books ) #176 in Graphics & Design #816 in Design & Fashion (Books) #6,800 in Analysis & Strategy |
| Customer Reviews | 4.5 out of 5 stars 872 Reviews |
K**)
Informative
This book covers all the essential points of logo design. Very useful and informative. Every Logo designer should read this book once.
D**Z
good product
I love logo design
N**S
MUST FOR VISUAL DESIGNER/Brand STRATEGIST
This Book is Amazing for Graphic designers. I have been following David Airey since many years now, was always fond of his work. Anyone who is willing to pursue their career as Brand strategist/Logo designer This book is must. Only thing I hated is about the delivery and packaging of seller. You can see in the photos how paper cover is been folded. See if you can find other seller or return it back if you hate this.
H**R
Favorite Design book all the time
Excellent book by David Airey ,MUST BUY THIS BOOK .
N**N
Very Useful Guide for iconic brand designing
The books explains in great detail taking into consideration various projects by leading design agencies, experts and firms about process of designing iconic logos.
S**P
Very much helpful. Easy to understand
The writing flow is so nice. I definitely suggest this book who are really interested on logo and branding design. How to start, how to expand or what to talk everything covered in this book in a very simple way.
S**T
Must buy!
Loved this book!
A**N
Insightful
nice book with great insight in the area of logo design
S**I
Amazing Book
Amazing book with lots of real life case studies
C**A
Imprescindible
Un libro básico para los que nos dedicamos al Diseño, consejos, ejemplos de branding ñ, cómo cobrar y más.
C**E
Good content but degraded book quality
The book which I received is different from the ones I have seen. The original one has glossy pages, more vibrant colours, and does not have print defects. The one I receive is non-glossy and nearly translucent due to its thinness, have print defects (lines running across pages), and is much less vibrant than the original one. Please see the photos for more details. If the book is printed this way, it should be written in the product description.
B**S
Lovely book
Full of explations which helps beginners to come into the subject. Be more simple, what a logo does and that there is no need to include the product into the logo. Instead transporting the feeling of the brand effectively. If you need a book telling you how to produce a logo line by line maybe it is not the right book for you. But describing the process it's in there. If you are searching for guidelines how to make your own ideas better, the outcome sharper : this is the main topic of the book. I would buy this book again!
B**V
A beautifully presented demonstration and education.
I bought this book in a state of panicked "Creativity Clog". While successfully and happily learning the technicalities of the Adobe Creative Cloud apps as my retirement project (I'm 75 years old) I had been frustrated to discover that my right-brain creativity was ossified. Dead. As stubbornly non-being as a Monty Python parrot. I saw other peoples' creative work all around me, on walls, delivery trucks, subway station walls, everywhere, but panicked when trying to jump into being original and self-expressive myself. But wow! Sigh! Giggle! - this book has come to the rescue. In lovely print, gorgeous colour and clear explanation, it shows how a creative can apply intelligence and empathy to artistic passion and end up with a beautiful, and also functional and valuable, product. Thank you, Mr. David Airey, and all concerned in the making of this book, including even Her Majesty The Queen in her quick recognition and approval of the Royal Parks logo. (see page 10.)
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