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โจ Shine bright, brush right! Your smileโs new power move.
Colgate Optic White Purple Toothpaste is a fluoride-based whitening toothpaste that removes up to 95% of daily surface stains with patented micro-polishing technology. Its enamel-safe, vegan, sugar-free formula freshens breath with a crisp mint flavor, making it ideal for daily use to achieve a polished, brighter smile in just 2 weeks.

| ASIN | B0CFFZTZXJ |
| Active Ingredients | Sodium Fluoride 0.24 % (0.15% w/v fluoride ion) |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #33,093 in Health & Household ( See Top 100 in Health & Household ) #428 in Toothpaste |
| Brand | Colgate |
| Brand Name | Colgate |
| Capacity | 4.2 Fluid Ounces |
| Customer Reviews | 4.5 out of 5 stars 2,879 Reviews |
| Flavor | Fresh Mint |
| Global Trade Identification Number | 00827854011262 |
| Item Dimensions | 6.18 x 1.97 x 1.65 inches |
| Item Form | Paste |
| Item Weight | 4.2 Ounces |
| Manufacturer | Colgate-Palmolive |
| Manufacturer Part Number | 61037776 |
| Material Feature | Sugar Free |
| Material Features | Sugar Free |
| Material Type Free | Sugar Free |
| Model Number | 61037776 |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Wrap |
| Product Benefits | Removes surface stains for a brighter, polished smile with micro-polishing action |
| Recommended Uses For Product | Teeth Whitening |
| Target Audience | Unisex Adults |
| UPC | 827854011262 |
| Unit Count | 4.2 Fluid Ounces |
R**B
GOOD QUALITY!
I was happy with the performance of this toothpaste.
P**A
Great
I love the flavor and how my teeth actually feel clean
D**S
Great product
Does not whiten teeth on its own u will need to use regular toothpaste also. This product gives a temporary white when used for prolonged period
A**K
Good product, price not so good!
Does give the appearance of whiter teeth because of the purple. However the size, like some of Amazon's "deals" is deceptively small. So, the price may be a bit inflated.
W**L
Cool toothpaste.
Does toothpaste-y things.
C**Y
Works
It's effective as long as you use it continually for months to see the results.
G**I
Not really impressed
Not a huge fan! It is purple but it really is not doing anything to whiten my teeth. I will continue to use it to see what happens but sadly I am not impressed. Plus side It does not taste bad and my teeth do feel clean.
J**E
Great toothpaste
This toothpaste definitely changed the color of my teeth. I used to be a smoker and this definitely helped ! Its sensitive on my teeth and tastes minty. The texture is like a normal toothpaste. I do thinknits a little expensive, but it does the job.
I**A
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Trustpilot
4 days ago
1 month ago