What's the difference between the old and new version in terms of both ingredients and effects?

Thank you for asking. The new stuff does not work. We were so concerned that what we got was a counterfeit, that we bought more product at a brick and mortar store that had old stock. And sure enough there was a difference. The new formula does not form the hair, and feels watery. This is disappointing because we have been using this stuff for a few decades.

Is the formula the same with the new labeling?

Yes ... I've not seen any changes to the product quality, consistency, or ability to hold. I started using it as an alternate to "Crew Comb".

Will this work on chin length hair styled in a slick back? If so, is it best to apply to damp or dry hair? Is the hold good?

It can work for chin hair. The performance would depend on hair thickness. This product provides medium hold. For me it works better on damp hair. Ocassionally, during non-ideal situations, I use it on dry hair but it tends to form globs if not careful. Damp hair is best for uniform distribution.

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Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz

Product ID: 510395945

Details

Hair Type
All
Liquid Volume
85 Milliliters
Material Type Free
Dye Free
Product Benefits
Hair styling
Scent
Original

✨Medium Shine for natural, polished look

🌀Wave & Curl Definition for textured style

💪Medium Hold for all-day control

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€ 36.29

Duties & taxes included

In stock

Sold byAmazon SpainDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

💼 Own your look with medium hold & shine—because your hair deserves the CEO treatment.

TRUSTED GROOMING ICON - From American Crew, the leader in men’s style essentials, elevating your daily routine.
SIMPLE APPLICATION RITUAL - Apply to towel-dried hair, comb through, and let it dry naturally—style made easy.
EFFORTLESS GROOMED TEXTURE - Achieve that perfectly tousled, wavy look without stiffness or greasiness.
BALANCED MEDIUM HOLD SHINE - Keeps your style locked in place with a subtle, professional sheen—no spiky gel vibes here.
THICKER FULLER HAIR APPEARANCE - Enhances hair volume and thickness, making every strand count.

American Crew Men's Hair Forming Cream is a 3 oz styling essential designed for short to medium hair. Offering medium hold and medium shine, it defines waves and curls while enhancing hair thickness without the stiffness or greasiness of traditional gels. Easy to apply on towel-dried hair, it’s a trusted product from a leading men’s grooming brand, perfect for professionals seeking a polished yet natural style.

Specifications

ASIN	B0BQCW2XFJ
ASIN	B0BQCW2XFJ
Best Sellers Rank	#1,606 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Hair Styling Creams & Lotions
Brand Name	AMERICAN CREW
Customer Reviews	4.7 4.7 out of 5 stars (2,434)
Hair Type	All
Is Discontinued By Manufacturer	No
Item Form	Cream
Item Volume	88.72 Milliliters
Item Weight	4 Ounces
Item model number	33401124014
Liquid Volume	85 Milliliters
Manufacturer	Revlon Consumer Products Corp.
Manufacturer	Revlon Consumer Products Corp.
Manufacturer recommended age	18 months - 8 years
Material Type Free	Dye Free
Number of Items	1
Product Benefits	Hair styling, Medium hold
Product Dimensions	3.94 x 1.97 x 0.5 inches; 4 ounces
Scent Name	Original
UPC	738678002711
UPC	738678002711
Unit Count	3 Ounce

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Anjali K.

The product quality is outstanding. Exactly what I needed for my work.

1 month ago

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Very impressed with the quality and fast delivery. Will shop here again.

4 days ago

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