

🌆 Own your urban edge with invisible, all-day matte power!
Fudge Urban Matte Wax is a 70g styling wax designed for men seeking a firm, non-sticky hold with zero shine. Its super dry, matte formula delivers maximum texture and long-lasting invisible grip, perfect for creating bold, effortless urban hairstyles. Cruelty-free and enriched with a fresh citrus scent, it’s a top-ranked product trusted by professionals and enthusiasts alike.


| ASIN | B009G6DPQA |
| ASIN | B009G6DPQA |
| Benefits | Strengthening, shape and hold, frizz control, non-sticky, no shine |
| Best Sellers Rank | 309 in Beauty ( See Top 100 in Beauty ) 6 in Hair Styling Putty, Clay & Wax |
| Brand Name | Fudge Urban |
| Country Of Origin | Thailand |
| Country of origin | Thailand |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,795) |
| Customer reviews | 4.5 4.5 out of 5 stars (1,795) |
| Global Trade Identification Number | 09312396000061 |
| Hair Type | Dry |
| Is discontinued by manufacturer | No |
| Item Form | Wax |
| Item Volume | 70 Millilitres |
| Item Weight | 68 g |
| Item model number | 100013858 |
| Liquid Volume | 70 Millilitres |
| Manufacturer | Fudge Urban |
| Manufacturer | Fudge Urban |
| Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. |
| Material Type Free | Cruelty free |
| Number of Items | 1 |
| Product Dimensions | 2.9 x 9.4 x 6.6 cm; 68.04 g |
| Scent Name | Citrus |
| UPC | 712703256379 730158597298 |
| Unit Count | 70.0 gram |
F**4
Best on market - good hold, brilliant texture and matte effect
Tried many over the years and this has been my go to for the last 15 - IMO, it gives a great matte look + hold for short to mid hair, without looking wet, greasy or overly done. Most importantly, you can get a lot of texture with it - which I think is often underrated. Paired with a skilled barber’s work, you can make hair 🔥 It lasts from morn to dawn and in a pinch, can be reshaped the following day. It changed recipe and fragrance a while back, which upset core users but it didn’t really bother me. A tub usually last me 3-4 weeks of daily use and I use as much as I feel needed I think it actually gets better over the course of use, as it dries out! Becoming more potent in terms of hold - I open the tub when I first get it and leave it open for a day or two to kick start the process. By the end of the tub, it goes quite dry and difficult to spread…usually chop it out with a spoon or something and then it’s perfection
Z**H
Good product
Perfect textured finish!
W**Y
Works well
Good hold with no greasy look
A**S
Yes! Would purchase again!
Probably my favourite hair wax. However, the biggest issue is. The wax dries up and become hard to use over time. Nice and smooth at the beginning but later become tough. But overall a nice hair product.
L**G
Perfect for a Strong Hold and Natural Finish!
I've been using Fudge Urban Matte Wax for a few weeks now, and I’m really impressed with the results. It gives my hair great texture and hold without the greasy, shiny look that some styling products leave behind. What I Love: ✅ Matte Finish – The matte finish is exactly what I wanted. It leaves my hair looking natural and styled without any unwanted shine. ✅ Strong Hold – It provides a strong, flexible hold that lasts throughout the day. My hair stays in place, but it still feels moveable and doesn’t stiffen up. ✅ Easy to Use – The wax is smooth and easy to apply, and a little goes a long way. I only need a small amount to style my hair. ✅ Great Texture – It adds just the right amount of texture to my hair, giving it a fuller, more voluminous look. ✅ No Residue – It doesn’t leave any residue or flakiness, which I’ve experienced with other matte products in the past. A Small Note: 🔹 If you have very thick hair, you might need a bit more product to achieve the desired hold. Final Thoughts: Fudge Urban Matte Wax is a top-tier styling product for anyone looking for a natural matte finish with strong hold. It’s easy to apply, long-lasting, and perfect for creating textured, voluminous styles. Highly recommend for anyone who wants a flexible, natural-looking style!
H**N
Fudge urban matte wax
I love this product, it's a very thick texture paste that holds really good.
Q**Y
I think it could be better (thick hair)
I have used this before a few years ago and I used to like it however upon my last purchase I find it a little weak. This may be just because I have thick hair but I need to use a fair amount of hairspray to get this to hold, which kind of defeats the point a little. I do think if you have thin or average hair then it would be fine for you, but I need something a little stronger. Great smell and easy to apply and remove.
J**J
Good product
This is the 2nd time I bought this product, it does the work. Good: easy to use, slight scent of coconut, I have thin hair so need some product with strong holding. This product does the work and still reworkable during the day, can give me the messing looking, so good enough. Bad: the metal container does not have a good seal, after the plastic seal removed, this product needs to be finished in certain time (probably 1month), afterwards it will become hard and sticky to use. Base on these, I give 4 stars for this product, hope this helps.
P**R
Level 8 hold. Lasts all day. Easy to style with medium length hair. It actually holds compared to other popular waxes. Natural matte finish. Great buy!
M**O
Non il miglior prodotto fudge ma comunque buono
M**T
Die Masse riecht gut und scheint anfangs sehr formbar, doch sobald die Folie entfernt ist, trocknet das Wachs in der Box schnell aus und wir unbrauchbar. Nach wenigen Tagen ist es dermaßen hart, dass man es auch fast nicht mehr von den Fingern abwaschen geschweigedenn in die Haare einarbeiten kann. Leider ein Reinfall der ansonsten so guten Fudge Serie!
J**E
It worked well in its first 2-3 days. After that it shriveled and dried up and now it’s solid. The product itself filled the container but when it lost its moisture it separated from the tin and That’s how I knew it dried out. If I could give this a zero star I would. The packaging should have been made air tight so this didn’t happen.
M**E
Ich kenne diese Produkt aus England und hatte dieses hier entdeckt. Gerade bei Haar, welches zu kippen neigt / bzw. schwach ist - würde und kann ich dieses wax empfehlen. Leider ist der Geruch nicht so, wie ich ihn kenne ... dennoch super halt ..
Trustpilot
2 months ago
1 month ago