Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

Best hair product. Great hold and long lasting

What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend!

A great hair product and a great price. Would definitely recommend as it washes out easily, styles well and is significantly more expensive elsewhere.

Decent

I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay. There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter. This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).

Smells amazing. Light and lasts all day. I buy this on repeat

My husband loves it and bought another one

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

Ormai sono un cliente aveda da quasi 20 anni da quando ho scoperto questo prodotto. Cera ottima per chi cerca un effetto super opaco e non piace l’effetto capelli lucenti. Più caro rispetto alla media ma se li vale tutti i soldi spesi.

Cire que j'utilise quotiennement. Tient bien et ne fait pas grasse.

Ótimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura

VERTRÄGLICHKEIT: Ich habe ein Produkt gesucht, was meine Kopfhaut schont, da diese sehr empfindlich ist und schnell aus dem Gleichgewicht gerät. Mit diesem Produkt scheint das so zu sein. Ich habe es nun nahezu aufgebraucht und meine Kopfhaut ist in Topform. STYLINGEIGENSCHAFTEN: Ich habe kurzes, eher dünnes Haar. Die Textur lieg irgendwo zwischen einem typischen Clay und Wachs. Lässt sich gut einarbeiten, ohne Rückstände zu hinterlassen (auch wenn man mal etwas mehr verwendet). Die Haare trocknen nicht aus und werden nicht spröde. Der Halt ist stabil, aber nicht komplett fixiert (wie bei einem Gel). Man kann also immer wieder nachjustieren. Die Optik bleibt matt und es ensteht keinerlei Glanz. Man sieht eigentlich nciht, dass ein Stylingprodukt verwendet wurde. FAZIT: Ein Premiumprodukt für zurückhaltendes aber effektives Styling, das nichts zerstört und angenehem dezent duftet.