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✨ Elevate your bake game with the purest white finish — don’t let your cakes blend in!
Sugarflair Superwhite Powder is a 20g E171-free icing whitener that transforms off-white royal icing into a bright, professional white finish. Safe, vegan, gluten and nut free, it’s perfect for bakers seeking a clean, vibrant look without compromising on health or ethics. Use it to enhance cake coverings or as an edible white paint for artistic flair.
| ASIN | B09TFLD76G |
| ASIN | B09TFLD76G |
| Age Range Description | All ages, but with guidance for young children |
| Best Sellers Rank | 33,835 in Grocery ( See Top 100 in Grocery ) 261 in Food Colouring |
| Brand Name | Sugarflair Colours |
| Colour | White |
| Container Type | Pouch |
| Country of Origin | United Kingdom |
| Country of origin | United Kingdom |
| Cuisine | Western cuisine |
| Customer Reviews | 4.2 4.2 out of 5 stars (159) |
| Customer reviews | 4.2 4.2 out of 5 stars (159) |
| Diet Type | Gluten Free, Vegan, Vegetarian |
| Formulation Base | Water-Based |
| Global Trade Identification Number | 05060931890359 |
| Item Form | Powder |
| Item Type Name | Sugarflair Colours E171 Free Superwhite |
| Item Weight | 20 Grams |
| Item model number | J111T |
| Liquid Volume | 0.15 Kilograms |
| Manufacturer | Sugarflair Colours |
| Manufacturer | Sugarflair Colours |
| Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. |
| Number of Items | 1 |
| Number of Pieces | 1 |
| Product Dimensions | 3.1 x 5.3 x 3.1 cm; 20 g |
| Region of Origin | Great Britain |
| Size | 20 g (Pack of 1) |
| Specialty | Nut Free, Gluten Free, GM Free, Kosher. Suitable for Vegetarians and Vegans |
| Unit Count | 20.0 Grams |
S**A
Perfect product, have bought a lot of Sugarflair products & never had a bad one!
I love Sugarflair products, they're very underrated. This product doesn't affect the taste, it's very effective, simple to use & perfect to take the yellow tone out of buttercream.
D**S
Great quality
Excellent product, worked perfectly for my baking recipe. Very happy with the results
T**.
Not an effective white icing colour
I searched for Titanium Oxide and this came up. It’s not it’s Calcium Carbonate. It had negligible if even discernible impact on the icing colour. A complete waste of money.
H**T
Amazing!
I love this stuff - it really works and makes butter icing bright white
H**D
Impressive
I think this is a great product. You do have to use quite a lot if you are trying to lighten the colour of your fondant etc, but it works brilliantly if you are mixing it in with another colour in a paint palette. Pleased with my purchase and will definitely be reordering.
M**S
Good
Very good
L**S
Wasn’t impressed
Tried this instead of usual gel colour didn’t really do much to buttercream
R**E
Doesn’t work
New recipe is basically just chalk. Doesn’t make any difference to the colour of buttercream. Complete waste of time and money
F**A
Ich bin überhaupt nicht zufrieden mit dem Produkt und würde es definitiv nicht nochmal bestellen. Ich habe mit verschiedenen Icings gearbeitet und das Produkt hat keines weder heller, geschweige denn weiß färben können.
K**.
Kleurt m’n koek deeg totaal NIET! Zonde van m’n geld. Wil m’n geld terug echt te duur dit.
G**E
Ótimo, rende la ghiaccia reale molto più bianca. Credo di poterlo usare anche nel cioccolato, nonostante sia a base d'olio, il cioccolato e la ghiaccia a base d'água.
A**E
Auch nach der ganzen Dose Farbpulver ist die Buttercreme immer noch gelb.
A**O
Pessimo. Provato sulla glassa a specchio con cioccolato bianco non colora per nulla
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