Winning Minds: Secrets From the Language of Leadership

Name: Winning Minds: Secrets From the Language of Leadership
SKU: 36428478
Price: 68.22 EUR
Availability: InStock
Rating: 4.923076923076923 (13 reviews)

Product ID: 36428478

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€ 68.22

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Description

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Specifications

Best Sellers Rank	#1,631,539 in Books ( See Top 100 in Books ) #657 in Communication Reference (Books) #2,027 in Communication & Media Studies #3,192 in Communication Skills
Customer Reviews	4.8 out of 5 stars 119 Reviews

Reviews

K**Y

19.09.2019

R**L

7.03.2021

K**N

12.09.2019

A**R

12.08.2017

M**A

20.01.2024

J**S

21.11.2016

C**S

20.01.2016

A**S

7.08.2018

T**5

12.05.2024

J**L

10.05.2019

T**S

1.01.2019

P**O

6.05.2016

M**L

18.10.2015

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