Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effects of Color (Psychoprofits)
Product ID: 250859182
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Color Psychology: The book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color... Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it’s essential that we all understand the psychological influence of color. Changing the colors on your sales page or website won’t suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it’s how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers, or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way. People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com “I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It’s fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design. Review: Informative, easy, quick read - An easy and quick read that focuses on the use of color in relation to consumers. The text explains that the color blue establishes trust among consumers and that the color red can create high emotion. It's worth understanding the how's and why's of brands we trust and the colors associated with them, categorized by industry and marketing segment. Review: Propaganda- not actual color phycology. - Book was in black and white. Also not based off of studies, very vague. Pink=girls. Blue=boys. Limited understanding of the material.
| Best Sellers Rank | #1,674,664 in Books ( See Top 100 in Books ) #781 in Marketing & Consumer Behavior #1,436 in Web Marketing (Books) #1,773 in E-Commerce (Books) |
| Customer Reviews | 3.2 out of 5 stars 88 Reviews |
V**N
Informative, easy, quick read
An easy and quick read that focuses on the use of color in relation to consumers. The text explains that the color blue establishes trust among consumers and that the color red can create high emotion. It's worth understanding the how's and why's of brands we trust and the colors associated with them, categorized by industry and marketing segment.
T**A
Propaganda- not actual color phycology.
Book was in black and white. Also not based off of studies, very vague. Pink=girls. Blue=boys. Limited understanding of the material.
W**F
BUYER BEWARE! NO COLOR!! BASIC BOOK!
The book arrived promptly. that's the one positive I have. for a book on color, it was extremely disappointing to have it not printed in color but in black and white. Also, while I was not expecting a major scientific paper of sorts, but a lot of this information seemed like it could be found through basic level research on the Internet. Fault is on me for not looking more in depth at customer reviews.
K**N
It’s a grayscale book about color 😂
Covers the content I wanted it to, but VERY disappointed that a book on color psychology....is in GRAY SCALE. 😂😂 I would have given this little book at least 4 stars if it had been in color, 5 if it had been edited a tad better and had better quality paper (I would have paid twice as much if it had those three things - color images, better quality paper, better editing.) Overall it suffices, but could be so much more perfect with some adjustments.
A**R
Hardly “psychology” with no color
Took me about 20 minutes to read.. if that. This is a word association book and does not go into depth on anything psychological. Author calls himself a research psychologist with a degree in business - this is a less than basic “color of business” book with black and white images. Caught at least 10 typos and formatting issues - for someone talking about marketing I would have expected more in proofreading. Additionally, published in 2014, it needs a language update, as it refers to “gay products” (only under the color pink) then shows a [greyscale] Barbie logo. I’ll be returning.
J**N
Disappointed - No colors at all
Very disappointed. This is a book about the psychology of color. It’s full of illustrative photos - in a greyish print on demand kind of black and white. This put me off right away. The content does not do any better: Simple common knowledge. Not coming close to getting on my book shelf. Sorry.
M**N
It's ok
Got the book today, everything was in good condition and was delivered on schedule. One of my big disappointments with the book was probably the fact that the whole thing was in greyscale, which is kind of a big no for a book on color. The descriptions of the colors and their meaning were very simple and easy to follow but maybe too much so. I wasn't expecting anything too in-depth on the subject when I bought it, mainly the basics, but I think the book good could be better if it went into a little more depth on the meaning of colors.
T**.
A grayscale book about colors 🤦🏼♀️
Information is extremely summarized. You’re better off just looking up the meaning of colors in google. Not much science or psychology.
K**M
Very brief
I bought this as a way to get a bit more thought about marketing products and the potential impact certain clothing colours I wear may have on customers. It was a very brief summary of the colours. Whilst there were a couple of bits of information, it felt like it had been padded out with images to may it look more informative than it was. I liked the reference list at the end. Though the writing and images are all in black and white... why have black and white images when trying to give examples of colours?! The irony. A couple of useful bits that were thought provoking, but overall lacked serious depth. Took about 10 minutes to get through the whole book.
K**C
⭐️⭐️⭐️⭐️⭐️
⭐️⭐️⭐️⭐️⭐️
T**G
Extremely disappointing!
For a book about colour it should never be printed in black and white.Very poor quality, I wish I would have looked at the reviews before I wasted my money.
G**.
CHEAP CHEAP CHEAP
This book on colour, has 2/3 large pictures on every page to depict colour but they are in black and white. Some pages are blank with nothing on while the author has probably spent about 2 hours writing and producing the whole book. There are repeated words, spelling errors the whole thing is a sham with no evidence to back up any of the very very limited information within the book. DO NOT BUY it’s a scam. Only 49 pages as well including blank pages and each page has about 2 paragraphs on it in large font meaning each page has about 3/4 sentences. Basically a children’s book only children’s books aren’t produced in black and white. I genuinely can’t believe how bad that book was🙃🙃
R**E
A no nonsense read.
I used this book to help with ini coursework. A very simplistic overview of colour theory and the connotations of different colours in marketing. Whole book can be read within an hour, just what i needed!
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