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💜 Elevate your blonde game—ditch brass, keep shine, and own your glow!
PROVOKE Touch Of Silver Hydrating Purple Toning Hair Mask is a 300ml professional-grade treatment designed to brighten blonde, platinum, grey, and white hair by neutralizing unwanted yellow and orange tones. Infused with violet pigment and AquaPlex™ technology, it deeply nourishes damaged hair, leaving it soft, hydrated, and visibly healthier. This cruelty-free, vegan, and paraben-free formula offers customizable toning effects with a quick 3-minute application, making it a must-have for maintaining vibrant, salon-fresh color at home.





| ASIN | B08LVBWTLX |
| Additives | Panthenol, Avena Strigosa Seed Extract, Paraben Free |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Hydrating, Nourishing, Color Brightening |
| Best Sellers Rank | 8,409 in Beauty ( See Top 100 in Beauty ) 43 in Hair Masks |
| Brand | PROVOKE |
| Brand Name | PROVOKE |
| Customer Reviews | 4.4 out of 5 stars 1,537 Reviews |
| Hair Conditioner Type | Hair Conditioning Mask |
| Hair Type | Damaged |
| Hair type | Damaged |
| Item Dimensions | 8.7 x 8.7 x 6.9 centimetres |
| Item Form | Cream |
| Item Type Name | Touch of Silver Purple Toning Hair Mask |
| Item form | Cream |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Karium |
| Manufacturer Contact Information | Karium Ltd, Bracknell, RG12 8FZ, UK. Papendorpseweg 99, 3528 BJ Utrecht, NL. |
| Manufacturer Part Number | 40026506 |
| Material Features | Cruelty Free, Vegan |
| Material Type Free | Paraben Free |
| Material feature | Cruelty Free, Vegan |
| Model Number | 40026506 |
| Number of Items | 1 |
| Package Type Name | Jar |
| Product benefits | Hydrating, Nourishing, Color Brightening |
| Recommended Uses For Product | rehydrating and toning damaged adult hair |
| Scent Name | Fresh |
| Size | 300 ml (Pack of 1) |
| Special Features | Nourishing |
| Unit Count | 300.0 millilitre |
B**T
Description . Hair mask
Great used it and a beautiful colour
G**U
Works to remove brassiness
Does remove the brassiness. Hair wasn’t unusually soft, but the purple did what it set out to do.
A**I
Works well, nourishing
Used twice and I can definitely see a difference. I have bleach highlights and this has helped take away the yellow/copper tones and brightened it up. Has quite a strong smell and can stain easily though. Doesn't leave my hair feeling rough / dry afterwards like some other products have done in the past.
T**I
Soft healthy hair
Does what it says on the tub, gets rid of yellowing and leaves your hair feeling soft and healthy
D**A
Purple Toning Hair Mask
I bought this for £3.99 and didn’t expect much, but it actually works quite well. It tones down yellow shades nicely and leaves my blonde hair looking fresher. I like that it also makes my hair feel softer, not dry like some purple products do. I usually leave it on for about 5 minutes for a better effect. It’s not a miracle fix, but for the price it does the job. Plus, with Prime delivery and easy returns, it felt like a safe buy.
J**J
Value for money
I got this on offer at £2.50 and I'm really pleased with it. I personally do not have bleached hair however I was using it to get rid of brassy red tones in my hair. I used to dye my hair bright red. I have stripped the colour out of my hair and I'm growing the remains of the dye out of my hair. I have some red ends and brassy orange mids, this has helped to cool down the brassy tones really well. The red is still there but I never expected it to get rid of that. It's evened my hair out really well which is exactly what I wanted. Very pleased with the results. I applied the mask with gloves on and sectioned my hair for coverage. I left it on for about 2 hours which was needed for my hair, some care is needed to not get this on your skin and clothes as you would any hair product with dye in it.
J**O
It was ok for the price
Good value for its price as a bit of a hair mask. However in terms of it being a purple toner I found it disappointing. My hair was lovely and soft after using but within 24 hours it felt (and looked) like it needed washing again. The product being in a tub was a challenge to get on my hair in the shower with wet hands. I lost the first couple of blobs straight down the plug. It smells ok, quite salon like. I’m always a little wary of leaving purple products on my hair for too long in case of purple tinge! I’m glad I didn’t leave this on very long though as it left such a lot of residue with little toning effect. I won’t be buying again.
C**E
Hair mask
Lovely mask that gets rid of brassy tones
K**A
Amazing
Makes my hair really soft and silvery, very recommended for cold blond
A**S
Good one
Received in good condition and do the work. Bought in good price.
B**N
It didn’t work on me, my hair became more yellowish
I bought this along with the shampoo and conditioner of the same brand.Unfortunately it didn’t work on my ash grey hair, it turned into more yellowish color.🙄
Trustpilot
3 weeks ago
1 month ago