Testing 1 - 2 - 3: Experimental Design with Applications in Marketing and Service Operations 1st Edition

I used to think about testing in terms of just an A/B split test. The most adventurous I got was testing two variables two ways simultaneously. After reading this book I can see how to conduct simultaneous tests of a dozen or so variables. This is truly eye-opening experimental design material. And the marketing subject matter is all the more relevant for those web marketers among us.The book is straight forward and focused with a series of incrementally more advanced methods so you can match the appropriate method to the situation you want to test. So whether you want to do a full factorial analysis or a fractional factorial experiment, after reading this material you'll know the strengths and weaknesses of each as well as the right situation to employ them. I have not seen this material anywhere else.The book is advanced stuff, but entirely approachable. This does not mention AdWords or Google Web Site Optimizer, but the methods are entirely consistent with applications in those fields.I would recommend this book to anyone who wants to extract more value from testing. There is a better way to test and the methods are right here.

It is exactly as described and of good print quality.

Very well written. Easy to read and understand....

Wonderful resource for designing multi-factor experiments, with ample business applications

Excellent book! Thank you for the relevant business case studies.

One of the best books on experimentation in marketing

Efficient experimental design techniques are known and applied in many fields, but marketing has lagged behind. A/B, Champion/Challenger, one-factor-at-a-time tests are much more prevalent in marketing than carefully planned tests that take advantage of the efficiencies inherent in factorial treatment structure. This book is a solid (and very readable) reference that should go a long way to changing that. If you know there's a better way to do your marketing tests, but can't get your head around the manufacturing, agricultural, or psychology examples in every other design text out there, then this is the book for you. If you don't know there's a better way to plan your marketing tests, read this before you competition does!

This book is pitched at service industries which is a growing interest area for LSS tools. The book does however stil cover all the basics required for DOE in manufacturing. Well explained and plenty of worked examples for different methods (factorial, Taghuci etc).

So great I lent it to someone and didn't get it back!