

⚡ Prime like a pro, finish like a boss!
SEM 39673 Black Self Etching Primer is a high-performance, oil-based primer designed for superior adhesion on bare metal surfaces, especially aluminum. With a quick 30-minute dry time and a fine spray for even application, it delivers a smooth satin finish ideal for automotive and industrial use. The 15.5 oz can offers generous coverage, making it a cost-effective choice for professionals seeking durable, stain-resistant priming before topcoats.
| ASIN | B000PKZ3IY |
| Best Sellers Rank | #49,942 in Automotive ( See Top 100 in Automotive ) #34 in Automotive Primers |
| Brand | SEM |
| Color | Black |
| Color Code | #000000 |
| Coverage | 40-50 square feet |
| Customer Reviews | 4.4 4.4 out of 5 stars (533) |
| Date First Available | April 20, 2007 |
| Dry Time In Hours | 0.5 |
| Exterior | Aluminum |
| Finish Type | Primer |
| Global Trade Identification Number | 00646786396731 |
| Included Components | Aerosol |
| Indoor/Outdoor Usage | Outdoor |
| Is Discontinued By Manufacturer | No |
| Is Waterproof | False |
| Item Form | Liquid |
| Item Volume | 65.66 Cubic Inches |
| Item Weight | 1.3 pounds |
| Item model number | 39673 |
| Manufacturer | SEM |
| Manufacturer Part Number | 39673 |
| Model Name | 39673 |
| Package Information | Can |
| Paint Type | Oil |
| Product Dimensions | 6 x 2 x 2 inches |
| Size | 15.5 Ounce (Pack of 1) |
| Special Feature | Stain Resistant |
| Special Features | Stain Resistant |
| Specific Uses For Product | Automotive, Industrial |
| Surface Recommendation | Metal |
| UPC | 646786396731 |
| Unit Count | 15.5 Ounce |
| Water Resistance Level | Water Repellent |
J**E
Finally, a good, easy to apply, self etching primer!
This primer is the easiest to use self etching primer I've found so far and it adheres as well or better than anything else I've used for painting bare aluminum. It has a fine spray that goes on far more evenly than most rattle can paints. The primer dries quickly (three thin coats five to ten minutes apart are recommended) and can have the color coats applied after only an hour or so. While the can doesn't specify any temperature range for applying the paint, I have used it in 65-80°F temperatures without any problems. Obviously, the paint will dry faster at higher temperatures. Lower is better since the primer has to be liquid to etch the surface. The can does not recommend applying color coats directly to this primer (SEM doesn't specifically say so but a conventional primer should be used over the self etching primer), which is consistent with other self etching primers I have used which recommend using a regular primer over the self etching primer before applying color coats. I found that Krylon's Dual, a combination of primer and color coat, will work well when applied directly to this self etching primer, which reduces the overall number of coats of paint needed (the Krylon dries very slowly, though, although coats can be applied around 30 minutes apart). As always, proper surface prep is needed. I wet sand the surface with 320 or 400 wet/dry (which one depends how smooth a surface I want), then, after rinsing the piece with hot water and letting it dry thoroughly, I wipe it down with an acetone saturated cloth to degrease the surface (denatured alcohol or lacquer thinner also work well). While degreasing the work and handling it afterword, I wear disposable nitrile gloves to protect my skin and keep skin oils off the surface of the work. The price may seem high compared to other rattle can paints but is actually competitive with other self etching primers when you consider this comes in 15.5 oz. cans instead of the usual 12 oz. cans.
R**T
Awesome product
I use this as my go to for touching up frames and suspension components under the car before and after winter. Leaves a nice factory looking satin finish and is a thin coating for going right over bolt heads without issue later on
M**D
A close paint match
A close match to OEM paint on older Kawasaki master cylinders.
P**Y
Great For Milled AR Lowers
Finish really sticks. Looks like iron oxide finish after three coats.
S**S
Very high quality product
SEM black etching primer covers well and is automotive shop quality. Although not the cheapest it is the best brand I have found. Many body shops I know use SEM products because of the quality they can count on. I have used both the black and the green etching primers from SEM and both work excellent. They also cover much better than others I have tried with disappointment.
A**E
Quality
Excellent quality and my only go to!
R**S
There is no substitute
I create custom built PCs as a hobby, and I frequently modify the case and watercooling components to match a theme. I first heard about SEM brand etching primer from Bill Owen at the The Mod Zoo about 10 years ago. It was difficult to find, so I searched for an alternative... I did not find one. It lays flat, sprays evenly and will make the top coat application a breeze. DO NOT FAIL TO WEAR PROTECTIVE GEAR TO AVOID INHALING THE VAPORS. I used to take such warnings with a grain of salt, but this stuff is toxic. You will feel dizzy if you inhale it, and if you don't cover your face you will be blowing etching primer out of your nose for days. This is an industrial etching primer intended for Marine application. Heed the warnings!!!!
B**Y
Works great
Very happy with this product.
J**Y
Good service
M**S
Covers well seems durable but the price is ridiculous that's why I gave it 3 stars.
M**C
This item is described as being "Item Type: Pack of 2 Cans". However, I only received a single can.
Trustpilot
1 month ago
2 days ago