Visual Grammar (Design Briefs)
Product ID: 11164370
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Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. This book is dealing with every imaginable visual concept―from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation. Review: If you are a design student, you must own this. - This is a must-have for anyone studying design. This book is as simple as a child's, yet it successfully relays concepts that I paid $7000 to learn over the course of two semesters. Contained in this book are the fundamentals from which ALL design stems. I cannot even put into words how succinctly elegant it is. Even if it is not required reading, buy it alongside your textbook. I guarantee that you will find yourself referencing this volume when your textbook becomes too convoluted. The way you view this book will change as you learn and grow. At first, its contents will seem childishly simple; then, as you grasp what design really involves, they will seem mind-blowingly complex. At your peak, you will see that it is a beautiful union of the two. I cannot recommend this book enough. If you are a designer, it belongs in your home. Review: Great for beginners - Great book for beginners in Graphic Design, Communication Design - easily understood and clear. Good guidelines book. Designed beautifully
| Best Sellers Rank | #255,934 in Books ( See Top 100 in Books ) #31 in Branding & Logo Design #83 in Digital Art #122 in Architectural Drafting & Presentation |
| Customer Reviews | 4.4 out of 5 stars 147 Reviews |
M**N
If you are a design student, you must own this.
This is a must-have for anyone studying design. This book is as simple as a child's, yet it successfully relays concepts that I paid $7000 to learn over the course of two semesters. Contained in this book are the fundamentals from which ALL design stems. I cannot even put into words how succinctly elegant it is. Even if it is not required reading, buy it alongside your textbook. I guarantee that you will find yourself referencing this volume when your textbook becomes too convoluted. The way you view this book will change as you learn and grow. At first, its contents will seem childishly simple; then, as you grasp what design really involves, they will seem mind-blowingly complex. At your peak, you will see that it is a beautiful union of the two. I cannot recommend this book enough. If you are a designer, it belongs in your home.
O**M
Great for beginners
Great book for beginners in Graphic Design, Communication Design - easily understood and clear. Good guidelines book. Designed beautifully
D**S
Used Book/Great Deal
Although shipping seemed to take longer than I had hoped for the book arrived in good shape as described. I would not hesitate from buying used books!
E**Y
Good Book
Had to get this for a class, it is a simple and easy to read design book. It is short and concise and really look at the pictures, they are design in and of themselves!
E**T
Expecting more
I think I was expecting more from the design brief aspect of the content. The visuals were helpful in understanding the concepts. I would like to see more samples of writing a design brief.
K**E
👍
Great
J**E
Five Stars
Love it, the basics never dies!!
M**E
Four Stars
School purchase.
J**.
*
One page on each individual technique of layout. Concise, maybe too concise, but for an amateur arranger like myself a pretty good resource.
T**N
Five Stars
good one
D**V
Simply amazing
One of the best books I have purchased in recent times. I bought it since I needed some definitions of design terms for my students but I am amazed how nice looking it is. You have all the terms explained in one or two sentences and a visual display to go with them.
S**N
Inspirierendes Kompendium für Designer
Ich selbst bin Kommunikationsdesigner und habe mir dieses Buch, nachdem ich es gerne in der Bibliothek ausgeliehen hatte, nun selbst gekauft. In dem Buch werden alle grafischen Gestaltungsmittel wunderbar exemplarisch vorgeführt. Das hilft ungemein, wenn man eine Bildsprache für ein Design entwickelt, da es die Möglichkeiten, die einen zur Hand stehen vollständig aufführt. Somit eignet sich dieses Werk einerseits für Design-Studenten, die alle Möglichkeiten kennenlernen möchten, als auch für "fertige" Designer, als Werkzeugset passend zum Designprozess.
A**I
Bello
Bel libro
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