Wella Professionals Color Fresh Mask, Temporary Colour Refresh Treatment, Semi-Permanent Hair Dye, Hair Gloss Treatment for Brown Hair

My recent experience with the Wella Color Charm in Chocolate has left me genuinely impressed with its ability to deliver a luscious and lasting hair color.The application process was a breeze, and the creamy consistency of the color formula allowed for smooth and even distribution. The chocolate hue turned out beautifully rich and deep, providing a stunning result that was true to the shade depicted on the packaging.One notable advantage is the conditioning effect of the Wella Color Charm. Not only did it impart a gorgeous color, but it also left my hair feeling exceptionally soft, nourished, and manageable. The formula seems to strike a perfect balance between vibrant color and hair health.The longevity of the color is commendable, maintaining its vibrancy well after the initial application. This makes it an ideal choice for those looking for a semi-permanent color option that stands the test of time.The only thing is that sometimes it leaves residue on my towels after several washes but it doesn’t stain.Wella's reputation for quality hair products is certainly reflected in this Color Charm line. If you're seeking a delightful chocolate shade that not only looks fantastic but also cares for your hair, Wella Color Charm in Chocolate is a deliciously vibrant choice. Highly recommended for those in pursuit of both style and hair care in one.

Brilliant semi permanent colour, true to colour (caramel). I use this on my highlighted hair to make my colour bespoke as the salon blonde was too pale/cool and I wanted warmer/darker at the roots like balayage. I use this (applied to dry hair) on my dark blonde roots to warm up my natural tone and blend the natural root into the blonde highlights. I then blend the caramel gently into the roots of my blonde highlights, then switch to the golden blonde to warm the bright blonde but not darken it (the caramel tone will darken light blonde quite a lot). Really easy to use. If you don’t want a noticeable effect then use on wet hair for a subtle look, but I like to use on dry hair - leave for ten mins - then shampoo and condition for a more vibrant effect. Enjoy experimenting! All washes out after a few washes so have fun.

Great to extend time between salon visits.

Perfect for a colour top up! Easy to use and smells greatLeft a gorgeous colour and shineDidn’t quite colour all greys but much better than I had thought

it does not dry my hair and it gives it a nice hydration and shine but it has too much of a red//pink pigment in it and i do not like that, i was hoping it is natural shade, so i wont buy again.

Good coverage, good colour

Loved it at first, easy to apply and made my medium brown hair a lovely dark brown. However after a week, the green undertones from the ashy pigments appeared, making my hair seem green in daylight. Will not be using again.

Wow this stuff really works. I knew I was using it so didn’t use product on my hair day before so no need to pre wash hair. Left for 20 mins to really get into the bleached hair. Home from blond to brunette quickly with no damage. Soft and smelling nice too