---
product_id: 9638476
title: "Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney"
price: "€ 31.14"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.es/products/9638476-creating-magic-10-common-sense-leadership-strategies-from-a-life
store_origin: ES
region: Spain
---

# Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

**Price:** € 31.14
**Availability:** ✅ In Stock

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- **What is this?** Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
- **How much does it cost?** € 31.14 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/9638476-creating-magic-10-common-sense-leadership-strategies-from-a-life)

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- Customers looking for quality international products

## Why This Product

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## Description

From the Publisher

Review: Common Sense and Magic - Walt Disney World is an organization that has a 70% return rate for guests, as well as one of the lowest employee turnover rate. Disney World is considered to be the biggest tourist attraction, 25,000 acres with four parks, 32 hotels, as well as plenty of other buildings to maintain. When visiting, guests often feel as though they are in a land of magic due to how the front line employees (maids, street sweepers, desk clerks) treat the guests. Yet behind good front line employees are their leaders that enable them to create magic. Cockerell was once that leader; VP of Operations; the man who made the giant city sized tourist attraction run smoothly. His strategies are listed simply and filled with common sense ideas that although he doesn't reference any, can be backed up with research. The checklists at the end of every chapter enables the reader to easily put forth what they learn from the book into their own company or even in smaller leadership roles that they may have. Since it is filled with 'common sense' the strategies are very easy to understand, especially since in his work life, Cockerell has many examples to pull from that show why he leads the way he leads, and why you should lead that way too. Cockerell provides vivid examples of why he uses the strategies that he uses, as well as why the reader should use them as well. His writing style is simplistic as well as very organized, making it a very easy read. The way he organizes his book seems to also showcase how he is a very organized leader and gives merit to his book. His book allows the reader to go inside one of the most well-known companies and see exactly why the company works the way that it works. Reading it will give incite on why they have the lowest turnover rate, and why guests can’t seem to get enough of the theme parks. The leadership strategies Cockerell provides are very easy to understand, as well as to follow. I highly recommend this book to anyone who wishes to be a leader, or even a great employee. The book not just for those in the workforce, the ten common sense strategies can be used by many people in different positions in their life. This makes the book a very good read for anyone who is interested in improving their relationship with those around them, being more trusting and fair. I gave this book five stars being that when one visits the park, you can see for yourself that the leadership strategies employed by Walt Disney Worlds are one worth attempting. Disney World does create magic, and reading this book will enable one to create magic in their organization or their life as well.
Review: Great Book! Must read and re-read - This is a great book for several different groups. Leadership guru types and anyone who is thinking about leadership should read this book. It is a book about leadership and how it works in the real world with real-life examples. It is a book to read and understand, but also a book to re-read often. Many of the lessons need to be refreshed or you need to be reminded of them. This is a very accessible book and an easy read. It is also a great book if you want behind-the-scenes-info about Disney. It is not a book about Disney but many of the illustrations are from the author's time at Disney, or somehow connect to Disney. If you are interested in the company, or want to understand how and were the Disney Magic (no not the boat) comes from, this is the book to read. Many of the stories are heartwarming and charming. Finally, it is a great book for anyone who is thinking about leadership or going into a leadership role. It gives you a look at the "other side of the desk". Instead of fancy theories about leadership and what it takes to be a leader, the author gives simple outlines of what a leader needs in their toolkit to be successful. It takes away the mystery and provides very easy to follow advise for people who supervise one other person, to a CEO who supervises a whole company.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #28,994 in Books ( See Top 100 in Books ) #30 in Company Business Profiles (Books) #242 in Motivational Management & Leadership #385 in Leadership & Motivation |
| Customer Reviews | 4.7 out of 5 stars 1,224 Reviews |

## Images

![Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney - Image 1](https://m.media-amazon.com/images/I/615+7xn69uL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Common Sense and Magic
*by J***Y on May 7, 2014*

Walt Disney World is an organization that has a 70% return rate for guests, as well as one of the lowest employee turnover rate. Disney World is considered to be the biggest tourist attraction, 25,000 acres with four parks, 32 hotels, as well as plenty of other buildings to maintain. When visiting, guests often feel as though they are in a land of magic due to how the front line employees (maids, street sweepers, desk clerks) treat the guests. Yet behind good front line employees are their leaders that enable them to create magic. Cockerell was once that leader; VP of Operations; the man who made the giant city sized tourist attraction run smoothly. His strategies are listed simply and filled with common sense ideas that although he doesn't reference any, can be backed up with research. The checklists at the end of every chapter enables the reader to easily put forth what they learn from the book into their own company or even in smaller leadership roles that they may have. Since it is filled with 'common sense' the strategies are very easy to understand, especially since in his work life, Cockerell has many examples to pull from that show why he leads the way he leads, and why you should lead that way too. Cockerell provides vivid examples of why he uses the strategies that he uses, as well as why the reader should use them as well. His writing style is simplistic as well as very organized, making it a very easy read. The way he organizes his book seems to also showcase how he is a very organized leader and gives merit to his book. His book allows the reader to go inside one of the most well-known companies and see exactly why the company works the way that it works. Reading it will give incite on why they have the lowest turnover rate, and why guests can’t seem to get enough of the theme parks. The leadership strategies Cockerell provides are very easy to understand, as well as to follow. I highly recommend this book to anyone who wishes to be a leader, or even a great employee. The book not just for those in the workforce, the ten common sense strategies can be used by many people in different positions in their life. This makes the book a very good read for anyone who is interested in improving their relationship with those around them, being more trusting and fair. I gave this book five stars being that when one visits the park, you can see for yourself that the leadership strategies employed by Walt Disney Worlds are one worth attempting. Disney World does create magic, and reading this book will enable one to create magic in their organization or their life as well.

### ⭐⭐⭐⭐⭐ Great Book! Must read and re-read
*by R***R on September 5, 2010*

This is a great book for several different groups. Leadership guru types and anyone who is thinking about leadership should read this book. It is a book about leadership and how it works in the real world with real-life examples. It is a book to read and understand, but also a book to re-read often. Many of the lessons need to be refreshed or you need to be reminded of them. This is a very accessible book and an easy read. It is also a great book if you want behind-the-scenes-info about Disney. It is not a book about Disney but many of the illustrations are from the author's time at Disney, or somehow connect to Disney. If you are interested in the company, or want to understand how and were the Disney Magic (no not the boat) comes from, this is the book to read. Many of the stories are heartwarming and charming. Finally, it is a great book for anyone who is thinking about leadership or going into a leadership role. It gives you a look at the "other side of the desk". Instead of fancy theories about leadership and what it takes to be a leader, the author gives simple outlines of what a leader needs in their toolkit to be successful. It takes away the mystery and provides very easy to follow advise for people who supervise one other person, to a CEO who supervises a whole company.

### ⭐⭐⭐⭐⭐ Great easy to read and understand book
*by J***S on August 1, 2025*

Required for a class. Easy to read but great principles for every business

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*Product available on Desertcart Spain*
*Store origin: ES*
*Last updated: 2026-02-27*