--- product_id: 7453680 title: "Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant" brand: "color wow" price: "€ 80.69" currency: EUR in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.es/products/7453680-root-cover-up-instant-gray-coverage-and-temporary-root-touch store_origin: ES region: Spain --- # Reflective mineral powder for natural dimension Water-resistant formula Instant root coverage Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant **Brand:** color wow **Price:** € 80.69 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that works as hard as you do! ## Quick Answers - **What is this?** Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant by color wow - **How much does it cost?** € 80.69 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/7453680-root-cover-up-instant-gray-coverage-and-temporary-root-touch) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Instant Gray Camouflage:** Conceal roots and regrowth in seconds—no dyes or peroxide needed. - • **Cruelty-Free & Clean Beauty:** No waxes, no PPDs, paraben-free—because your hair deserves pure care. - • **Swim-Proof & Sweat-Resistant:** Stay flawless from morning meetings to evening workouts without a single smudge. - • **Thicker, Fuller Hair Illusion:** Fill in thin spots and exposed scalp for a confident, voluminous appearance. - • **Natural, Multi-Dimensional Finish:** Reflective mineral powders create a rich, salon-quality look that blends seamlessly. ## Overview COLOR WOW Root Cover Up is a fast-acting, water-resistant mineral powder that instantly conceals gray roots and regrowth without harsh chemicals. Its reflective pigments create a natural, multi-dimensional finish that lasts until shampoo, even through sweat and swimming. Cruelty-free and paraben-free, it also fills in thinning areas to give hair a fuller, thicker look—perfect for busy professionals who want flawless hair between salon visits. ## Description Fast, easy, precise, no-mess hair color mineral powder adheres to hair instantly. Water-resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat, or swim. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Review: WOW is right - My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs. Review: Can’t live without it - Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00N514J1M | | Best Sellers Rank | #1,097 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4 in Hair Mascaras & Root Touch Ups | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Color | Blonde | | Container Type | Box | | Customer Reviews | 4.2 out of 5 stars 21,860 Reviews | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185410 | | Hair Color Permanence | Permanent | | Hair Type | Dry | | Item Form | Powder | | Item Weight | 2.1 Grams | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Part Number | CW541 | | Material Features | Natural | | Material Type Free | Paraben Free | | Model Number | CW541 | | Number of Items | 1 | | Package Information | Box | | Product Benefits | Instantly covers grays and dark roots, extends highlights, and fills in hairline gaps seamlessly. | | Unit Count | 1.0 Ounce | ## Product Details - **Brand:** COLOR WOW - **Color:** Blonde - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![Root Cover Up, Instant Gray Coverage and Temporary Root Touch-Up, Water-Resistant - Image 1](https://m.media-amazon.com/images/I/71jW86m3gEL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ WOW is right *by R***. on June 27, 2026* My hair is naturally auburn with a lot of sparkly white hairs. I dye it a bolder red, and I couldn’t get an appointment for awhile. I decided to try this to see if I could stretch my root touch ups. I’m surprised how well it works! I did not need to reapply it at all, as promised, it stayed put until I washed my hair. I think it gave a slight orange cast to my scalp at my part line, but it wasn’t very noticeable- I noticed it simply because I was examining my part line to see how well the product was lasting. It really blended perfectly and even camouflaged my sparkly white hairs. ### ⭐⭐⭐⭐⭐ Can’t live without it *by H***E on June 8, 2026* Great product! Easy to apply, looks natural, and lasts. Helps me stretch out my hair appointments by a couple of weeks, so it saves money. I take it on my travels and it hides my gray well, especially in photos. ### ⭐⭐⭐⭐⭐ Great product! *by K***K on June 6, 2026* This is a great product! It was recommended by my stylist and it works wonders between coloring. I have to do my roots every 2 weeks as I am fully gray and dye my hair my formerly natural brown. I can now go 3-4 weeks between coloring. Goes on easily. Does not come off unless I scratch . Then a bit gets under my nails. Well worth it for the great coverage. I use the medium brown. Lasts until my next shampoo. Also perfect for long trips when you can't touch up the roots. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.es/products/7453680-root-cover-up-instant-gray-coverage-and-temporary-root-touch](https://www.desertcart.es/products/7453680-root-cover-up-instant-gray-coverage-and-temporary-root-touch) --- *Product available on Desertcart Spain* *Store origin: ES* *Last updated: 2026-07-07*