--- product_id: 53982779 title: "Kellogg on Marketing" price: "€ 100.36" currency: EUR in_stock: true reviews_count: 6 url: https://www.desertcart.es/products/53982779-kellogg-on-marketing store_origin: ES region: Spain --- # 60% new marketing insights No quibbles returns Same-day dispatch before noon Kellogg on Marketing **Price:** € 100.36 **Availability:** ✅ In Stock ## Summary > 📈 Elevate your marketing game with the ultimate MBA must-have! ## Quick Answers - **What is this?** Kellogg on Marketing - **How much does it cost?** € 100.36 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/53982779-kellogg-on-marketing) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Instant Access:** Order before noon, get same-day dispatch—stay ahead without delay. - • **Trusted Authority:** Foreword by Philip Kotler, marketing’s global thought leader. - • **Risk-Free Purchase:** Guaranteed packaging and hassle-free returns for your peace of mind. - • **Comprehensive & Updated:** Revised core concepts like targeting, segmentation, and consumer insights. - • **Cutting-Edge Marketing Wisdom:** Over 60% fresh content on innovation, social media, and emerging trends. ## Overview Kellogg on Marketing, 2nd edition, is a fully revised business classic offering over 60% new material on fundamental and cutting-edge marketing topics. Featuring insights from the Kellogg School of Management and a foreword by Philip Kotler, it covers everything from product innovation to social media strategies. With same-day dispatch and guaranteed packaging, this book is a trusted, accessible resource for professionals aiming to master modern marketing. ## Description The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. Review: A Great Book: Kellog on Marketing - It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price. Review: Kellogg's on marketing is so straight forward - I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago. ## Features - New - Mint Condition - Dispatch same day for order received before 12 noon - Guaranteed packaging - No quibbles returns ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 2,469,531 in Books ( See Top 100 in Books ) 515 in MBA Reference & Education 13,408 in Sales & Marketing 23,625 in Business Development & Entrepreneurship (Books) | | Customer Reviews | 4.6 out of 5 stars 75 Reviews | ## Images ![Kellogg on Marketing - Image 1](https://m.media-amazon.com/images/I/719riyFmcSL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ A Great Book: Kellog on Marketing *by C***S on 1 March 2013* It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price. ### ⭐⭐⭐⭐⭐ Kellogg's on marketing is so straight forward *by R***S on 12 March 2013* I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago. ### ⭐⭐⭐⭐⭐ My Marketing Bible *by D***V on 10 November 2018* Every marketing manager needs to have this book in their library. ## Frequently Bought Together - Kellogg on Marketing - Kellogg on Branding in a Hyper-Connected World - HBR's 10 Must Reads on Strategic Marketing --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.es/products/53982779-kellogg-on-marketing](https://www.desertcart.es/products/53982779-kellogg-on-marketing) --- *Product available on Desertcart Spain* *Store origin: ES* *Last updated: 2026-07-10*