---
product_id: 4226219
title: "Mm4"
brand: "dawn iacobucci"
price: "€ 141.51"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.es/products/4226219-mm4
store_origin: ES
region: Spain
---

# Mm4

**Brand:** dawn iacobucci
**Price:** € 141.51
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mm4 by dawn iacobucci
- **How much does it cost?** € 141.51 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/4226219-mm4)

## Best For

- dawn iacobucci enthusiasts

## Why This Product

- Trusted dawn iacobucci brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Dimensions | 8.5 x 0.5 x 10.5 inches |
| Edition | Student |
| Isbn 10 | 1133629385 |
| Isbn 13 | 978-1133629382 |
| Item Weight | 1.3 pounds |
| Language | English |
| Print Length | 244 pages |
| Publication Date | January 1, 2013 |
| Publisher | South-Western Pub |

## Images

![Mm4 - Image 1](https://m.media-amazon.com/images/I/91tu3FqjZnL.jpg)
![Mm4 - Image 2](https://m.media-amazon.com/images/I/91UcIorWgrL.jpg)

## Available Options

This product comes in different **Format** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent book
*by  on Reviewed in the United States November 24, 2013*

This is an excellent book and with the access card makes it an easy read. Also, I received the book in ample time for class. I would definitely recommend it.

### ⭐⭐⭐⭐⭐ Great buy
*by  on Reviewed in the United States August 23, 2021*

Great book for college it was very useful

### ⭐⭐⭐⭐⭐ Great textbook. I've never reviewed a textbook before
*by  on Reviewed in the United States July 18, 2016*

Great textbook. I've never reviewed a textbook before, but this one was so good I felt like I should. The writers are not formal. They talk to the reader like they're actual people, not spewing out long, contrived sentences as robots like virtually all other textbooks do. They use words like "cool" and "neat."They also, obviously, provide educational teachingstuffs.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.es/products/4226219-mm4](https://www.desertcart.es/products/4226219-mm4)

---

*Product available on Desertcart Spain*
*Store origin: ES*
*Last updated: 2026-09-27*