---
product_id: 343579064
title: "Marketing 5.0"
price: "€ 45.74"
currency: EUR
in_stock: true
reviews_count: 6
url: https://www.desertcart.es/products/343579064-marketing-5-0
store_origin: ES
region: Spain
---

# Marketing 5.0

**Price:** € 45.74
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Marketing 5.0
- **How much does it cost?** € 45.74 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/343579064-marketing-5-0)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X. 0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The Whatever-Whenever-Wherever” service delivery · Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5. 0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Review: Awesome - I loved this book and I have also read audible version of this book, even that was good. I like the way Philip Kotler teaches marketing.
Review: Andy - Very nice book, combine the marketing knowledge with Artificial Intelligence

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #144,083 in Books ( See Top 100 in Books ) #5,368 in Analysis & Strategy |
| Customer Reviews | 4.6 out of 5 stars 536 Reviews |

## Images

![Marketing 5.0 - Image 1](https://m.media-amazon.com/images/I/81ZYIoXW-kL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome
*by A***A on 20 September 2024*

I loved this book and I have also read audible version of this book, even that was good. I like the way Philip Kotler teaches marketing.

### ⭐⭐⭐⭐⭐ Andy
*by A***N on 7 March 2021*

Very nice book, combine the marketing knowledge with Artificial Intelligence

### ⭐⭐⭐⭐⭐ ANOTHER IMPORTANT CHAPTER IN MR.KOTLER SAGA
*by M***I on 24 April 2021*

With MARKETING 5.0 the evolution of Marketing thinking gets another evolutive goal. The Customer Experience connected with Agile Marketing approach through Technology Adoption is absolutely the new horizon for marketing innovation.

## Frequently Bought Together

- Marketing 5.0: Technology for Humanity
- Marketing 6.0: The Future Is Immersive
- Marketing 4.0: Moving from Traditional to Digital

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---

*Product available on Desertcart Spain*
*Store origin: ES*
*Last updated: 2026-07-14*