---
product_id: 284691197
title: "Strategic Marketing Management"
price: "€ 69.74"
currency: EUR
in_stock: false
reviews_count: 5
url: https://www.desertcart.es/products/284691197-strategic-marketing-management
store_origin: ES
region: Spain
---

# Strategic Marketing Management

**Price:** € 69.74
**Availability:** ❌ Out of Stock

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- **What is this?** Strategic Marketing Management
- **How much does it cost?** € 69.74 with free shipping
- **Is it available?** Currently out of stock
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## Description

Buy Strategic Marketing Management by Chernev, Alexander, Kotler, Philip online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.
Review: Among 20 books of strategic marketing that I have at home and I got for my PhD this one is the best by far Very useful for both practitioners and MBA students. For undergraduates maybe it’s a little bit complex but still an amazing book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #395,793 in Books ( See Top 100 in Books ) #2,267 in Marketing #5,459 in Business Processes & Infrastructure #15,518 in Business Management & Leadership |
| Customer reviews | 4.4 4.4 out of 5 stars (58) |
| Dimensions  | 19.05 x 1.52 x 23.5 cm |
| Edition  | 8th ed. |
| ISBN-10  | 1936572192 |
| ISBN-13  | 978-1936572199 |
| Item weight  | 499 g |
| Language  | English |
| Print length  | 284 pages |
| Publication date  | 15 June 2014 |
| Publisher  | Cerebellum Press |

## Images

![Strategic Marketing Management - Image 1](https://m.media-amazon.com/images/I/21U2A6Z+wjL.jpg)
![Strategic Marketing Management - Image 2](https://m.media-amazon.com/images/I/31SDO3KKLjL.jpg)
![Strategic Marketing Management - Image 3](https://m.media-amazon.com/images/I/41yIJXG3CwL.jpg)
![Strategic Marketing Management - Image 4](https://m.media-amazon.com/images/I/61J-VOy3bCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by M***S on 17 February 2015*

I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook.

### ⭐⭐⭐⭐⭐ Review
*by C***N on 12 January 2020*

Among 20 books of strategic marketing that I have at home and I got for my PhD this one is the best by far Very useful for both practitioners and MBA students. For undergraduates maybe it’s a little bit complex but still an amazing book

### ⭐⭐⭐⭐⭐ Review
*by H***K on 6 January 2018*

I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing.

## Frequently Bought Together

- Strategic Marketing Management, 8th Edition
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*Product available on Desertcart Spain*
*Store origin: ES*
*Last updated: 2026-02-03*