---
product_id: 145609866
title: "Our Brand Is Crisis"
brand: "mauricio balcazarjames carvillerachel boynton"
price: "€ 43.09"
currency: EUR
in_stock: true
reviews_count: 8
url: https://www.desertcart.es/products/145609866-our-brand-is-crisis
store_origin: ES
region: Spain
---

# Our Brand Is Crisis

**Brand:** mauricio balcazarjames carvillerachel boynton
**Price:** € 43.09
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Our Brand Is Crisis by mauricio balcazarjames carvillerachel boynton
- **How much does it cost?** € 43.09 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.es](https://www.desertcart.es/products/145609866-our-brand-is-crisis)

## Best For

- mauricio balcazarjames carvillerachel boynton enthusiasts

## Why This Product

- Trusted mauricio balcazarjames carvillerachel boynton brand quality
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## Description

Our Brand Is Crisis

## Product Details

- **Genre:** Documentary
- **Format:** Multiple Formats, Color, Content/Copy-Protected CD, Dolby, Subtitled, Widescreen, NTSC
- **Contributor:** Tad Devine, Carlos Morales, Gonzalo Snchez de Lozada, Rachel Boynton, Evo Morales, Mauricio Balcazar, Jeremy Rosner, James Carville, Carlos Mesa, Carlos D. Mesa Gisbert, Manuel Rocha, Henry Oporto, Stan Greenberg
- **Language:** English, Spanish
- **Runtime:** 1 hour and 25 minutes

## Images

![Our Brand Is Crisis - Image 1](https://m.media-amazon.com/images/I/41QGGyiZYzL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ One of the best electoral documentaries I've ever seen
*by A***G on April 2, 2016*

An excellent documentary about the introduction of US-style data-driven image management into third-world election politics. This enabled the center right candidate, Gonzalo "Goni" Sanchez de Lozada, to defeat the centrist Manfred Reyes Villa and the left wing populist Evo Morales. This sowed the seeds of violent dissent and led to Goni's eventual resignation and the rise of Evo's revolutionary regime. The documentary is excellent, and there is a final shot of Evo, having learned he is now in power, looking out the window of his airplane, a stunned, worried look on his face. How prescient.

### ⭐⭐⭐⭐⭐ REALLY GOOD
*by S***Y on January 29, 2016*

Very good DVD!!!!

### ⭐⭐⭐⭐ It's about the art of political campaigning and the spreading of free-market capitalism (not democracy)
*by P***1 on December 23, 2006*

This documentary traces the re-election campaign of Gonzalo Sanchez de Lozada (Goni), which was largely run by paid, American political consultants. Their challenge: to get their candidate re-elected even though as president his highly unpopular free-market policies had done nothing to alleviate the extreme poverty and unemployment the country was facing, and even though he was perceived as an arrogant, elitist, fair-skinned, American-raised "gringo" who was out of touch with the poor, indigenous majority of Bolivia.Despite all these obstacles, we see how the consultants were able to use polls, focus groups, negative attack campaigns and advertisements to successfully market their candidate (Noam Chomsky always talks about how political campaigns are like selling toothpaste; here we see a perfect example). They also benefited from a political system in which a candidate could win with a plurality of the vote: the vote ended up being divided between three main candidates, allowing Goni to win with only 22% of the popular vote.However, as Goni continued to implement unpopular policies even after the election, the Bolivian people took to the streets en masse to demand his ouster. Goni fled to the U.S., where he now resides, while his vice president took over until the next election in which the indigenous, left-wing candidate Evo Morales came to power with an overwhelming majority of the vote.What I found most amazing was how little the paid, American political consultants knew about the policies that "their" candidate was implementing and how adversely they were affecting the people. Knowing that he was the "free-market" candidate (a supporter of the so-called "Washington consensus"), was enough to convince them to work for his re-election; and these are the people who represent the "left" in the U.S. (James Carville and the like). It was also shocking and disappointing to see how easily people are manipulated (i.e., Goni is not faring well in the polls so the political consultants run some ads discrediting his opponent and re-inventing Goni's image; the next focus groups and polls show that it has had the desired effect: people now like Goni better than his opponent). People always say they know political ads are bogus, but yet they clearly work each and every time. One questions the viability of "real democracy" when so many people are so easily manipulated.Personally I would have liked to see more information about the mass protests that ousted Goni and brought about the rise to power of Evo Morales. But, I suppose that would really be another documentary. Still, this one is worth watching.

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*Product available on Desertcart Spain*
*Store origin: ES*
*Last updated: 2026-02-22*