La Riche Directions Semi-Permanent Conditioning Hair Colour 89ml - Pastel Pink

I’ve got naturally porous, curly mid-brown hair that had balayage bleach a year ago (before going for BRIGHT colours). Since then it’s been badly sun damaged and was a rather brassy bleached out look. I used the pastel pink aiming for a rose gold effect and its perfect. It doesn’t dye all of my hair, just the palest blonde strands, which combines really nicely with my natural golden sun-bleached brown. So easy to apply - I coat mid- lengths to ends, plus the lighter areas around my face, with my hair dry, then comb it through and leave tied back for a couple of hours, then rinse and condition. The pale colour means I don’t need gloves or a protective towel, and there’s no drips or mess. One pot is just the right amount for my mid-back length hair (when straight) starting at around my ears, if I needed to do all of my hair I’d need two pots. The tone lasted well for 2-3 weeks before fading, and was mostly gone after 5 weeks (I only way my hair once a week). My second application after 5 weeks looks stronger as my hair condition has improved (after leaving a warm climate). Love the minimal smell as I’m hypersensitive. I’ve been using directions for close to 25 years now, since my teens, and it’s never disappointed but this is definitely the easiest colour I’ve used. One friend couldn’t believe it wasn’t a salon dye job because it works so well. I’d really recommend it if you’re bored of your balayage and want to soften yellow tones.

I've been using Directions for the best part of 20 years and it has never disappointed. You do need to bleach your hair if you're looking for a bright colour - I prefer darker shades of interesting colours (purple, green etc.) so usually don't bleach too light, but still needs some "lift". As the dye is very gentle it can be left on for a while - I used to leave it on overnight but have had good results in as little as 20 minutes. The result always looks shiny and much better after bleaching! Most of the colours last well - reds and purples tend to last better than blues but all of the colours I've tried stand up well to regular washing. It does stain, so make sure you have gloves and clean up well after! For the price, it's excellent. The range of colours and quality have remained excellent as long as I've been using them.

I dye my hair about every 3 weeks and I've had my hair every colour of the rainbow and I've used multiple hair dye brands (manic panic, schwarzkopf, crazy colour) but I think la riche Directions is probably my favourite. The colours are always really vibrant and true to the shade shown and also its super easy to mix them to create custom colours which I absolutely love doing and also diluting them with white conditioner helps achieve really nice, softer, more pastel colours (The photo is of la riche directions in cerise and violet that i diluted with conditioner on bleached hair) My hair always feels amazing after I've put this in and it smells good too. It tends to last about a week before it begins to fade but it fades fairly slowly for me so lasts about 4-5 weeks before the majority of the colour is gone but its also not super stubborn so if you need to get it out faster then its not a nightmare like manic panic had been for me in the past. I've used it on my natural colour hair (light brown) and bleached hair and the colours are just as nice on unbleached hair but obviously darker and not quite as vibrant. I would definitely recommend

Okay, so I received the pot and opened up to a stunning rich plum purple colour. It looks dark but don`t let that put you off. I first prepped my hair by using the Direction pre-wash shampoo, highly recommended and towel dried my hair. I then popped on some rubber gloves, very important, and started applying. I have very fine, mid shoulder hair and used around half the pot, popped the lid on and saved for another time. My hair is currently a washed out red colour, I never bleach my hair as it`s in pretty poor condition due to having Chemotherapy last year and losing a little bit of my hair. I left the colour on for about 20 minutes, it states around 15 minutes but I left a little longer. One tip ...... make sure you have some Vaseline to use on your skin as this stains a little. Another tip ...... make sure you have loads of bleach to clean the shower/bath/your hands! I wash off the colour and it leaves a beautiful plum colour, shiny and manageable, I use a little bit of conditioner in the end and comb through before rinsing. The colour stains A LOT!! Make sure you have some bleach to clean the shower and bath. I had to use a little bleach in my hands to wash off the colour as my hands at stained purple a little. I don`t recommend you take a normal shower and wash this off as this will stain your body!! Also avoid the rain or getting your hair wet (swimming etc.) for a couple of days later as this runs and stains your head. The colour lasts me around 14 days, that`s with washing everyday but will differ from person to person. It changes colour every time I wash it and I get complimented everyday on my hair colour. I would give this 5 stars but the stress of bleaching everything including myself afterwards knocks a star off.

This is a beautiful colour and was a good price. The application is fairly easy and it doesn’t smell bad which is a bonus. I found when rinsing it was easy. The colour looked good initially, but faded after a couple of washes so it would be good as a temporary but wouldn’t use for a more permanent result.

Bon produit, le couleur est conforme à celle que j'ai acheté, livraison en une semaine et demi vraiment parfait ! Rien à dire.

色がキレイだし色落ちが少ない

I use this to cover the white-ish hair that has sporadically appeared all over my head. It is a lovely pink....with slight strawberry undertones. Don't mix this with too much conditioner as the color is already light. Sticks to bleached parts better than just plain old white hair. White and grey don't work for me so I generally put it on my long hair at the front and roots every week and every other week I will do my whole head. I usually buy 3-4 at a time. Lasts about 3 months. Wear gloves. Seriously. You will get a light pink glow to your hair. It is not 'in your face.' Lovely.

Me sorprendió el bote tan pequeño, pero la textura es muy suave y se extiende genial. Coloreó bastante bien e intenso. Con el paso de los días se ha ido volviendo más pastel, pero sigue quedando muy bien. Volveré a comprar la misma marca en otros tonos

Il colore è esattamente quello mostrato. Avevo i capelli decolorati perciò ha attecchito bene ed il colore è durato un mesetto