








🖤 Elevate your lash game—bold, clean, and conscious.
Tower 28 Mascara in Jet Black delivers buildable volume and length with a lightweight, non-clumping formula powered by Aquaflex technology for humidity-proof wear. Its unique triple-wave wand ensures precise application, while being safe for sensitive eyes and contact lens wearers. Packaged sustainably with 78% recycled plastic, this vegan, cruelty-free mascara combines performance with eco-conscious values.














| ASIN | B0BGMBRQP7 |
| Best Sellers Rank | #3,972 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #58 in Mascara |
| Brand Name | Tower 28 |
| Color | Black |
| Container Type | Tube |
| Coverage | Buildable,Lightweight |
| Customer Reviews | 4.2 out of 5 stars 1,056 Reviews |
| Item Form | Liquid |
| Item Height | 0.75 inches |
| Item Volume | 0.29 Fluid Ounces |
| Manufacturer | Tower 28 Beauty |
| Mascara Wand Type | Triple-Wave Wand / Curved Wand |
| Material Type Free | Cruelty-free,Non-toxic |
| Number of Items | 1 |
| Other Special Features of the Product | Lightweight, Non-Clumping |
| Package Type Name | Tube |
| Product Benefits | Volumizing, lengthening, defining, lightweight, and non-clumping; helps define curl and keep lashes healthy and strong |
| Skin Tone | All |
| Skin Type | Sensitive |
| Specialty | Gluten-free,Vegan |
| UPC | 850003234939 |
| Water Resistance Level | Water Resistant |
I**H
Great Length, No Clumping, and Perfect Travel Size
I purchased this as a gift for a friend, and she absolutely loved it. She mentioned that it added noticeable length without clumping and held up well throughout the day. The formula goes on smoothly and doesn’t flake or smudge easily. The brush has a bit of flexibility, which makes it easy to coat lashes evenly and reach smaller lashes without making a mess. It gives a clean, defined look rather than feeling heavy or stiff. Another big plus is the mini size. It’s perfect for travel, makeup bags, or anyone who prefers trying a product before committing to a full size. What stood out most: - Adds good length without clumping - Long-lasting wear - Lightweight, comfortable formula - Brush has slight give for better control - Perfect travel or trial size Overall, this is a great mascara, especially for someone who wants definition and length without heaviness. It made a great gift and definitely delivered on quality.
B**A
Better than BTS
If you're tired of mascara that promises volume but delivers clumps, and promises long-wear but leaves you with raccoon eyes, you need to try the Tower 28 mascara. I work outdoors in the unforgiving Texas heat, a true test for any makeup product. Before this, my mascara would smudge and flake by midday. This product solved every single one of those problems. It provides excellent volume and length that you can build up layer after layer with zero clumping. Best of all, it stays perfectly in place all day—no smudging, no matter the weather. When it's time to take it off, it's a breeze. Micellar water or a gentle cleanser removes it completely without any tugging. This is a mascara that delivers on every claim and then some.
M**A
Awesome mascara
Item arrived on time, undamaged, and as described. This is my favorite type of mascara to use. It lasts all day, doesn't flake or smudge and makes my lashes really long.
C**B
Works well at first but gets old quickly
I really enjoyed this mascara. Applied smoothly. The brush separates lashes well. Minimal smudging. I only gave 4 stars because it lost it’s positive qualities quickly-getting clumpy out of the container and started flaking when I tried to apply a second coat. Will not be purchasing again.
O**4
Great mascara
I bought this for my teenage girl who just discovered mascara. We started with the Maybelline brand, but she complained it was clumpy and ruined her lashes. This is now her favorite mascara. It's easy to apply and does not need a curler before applying. It glides well and has no mess so far.
H**H
light & natural
my new favorite mascara. so light on my eyes, I don't even remember that I'm wearing it. The brown is so cute & natural looking! my sisters love it too so its an all around favorite of ours!
J**E
Vegan Mascara
I have mixed reviews on this mascara. I felt like it did give my lashes volume and love that its Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Water-proof/resistant, Vegan, Cruelty-Free. It was a lot more clumpy when applying even though they claim that it doesnt. I probably wont buy again, but i do love other products by Tower 28!
T**R
Great mascara
Washes off easy. Extends lashes beautifully. Great for sensitive eyes.
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