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🌈 Elevate your hair game with plum perfection—because standing out never goes out of style!
La Riche Directions Hair Colour in Plum is a semi-permanent, vegan-friendly hair dye offering 88ml of richly pigmented color. Trusted for over 30 years, it delivers vibrant results in just 15 minutes with a tamper-proof lid and easy-to-use wide tub opening. Ideal for all hair types, it blends seamlessly and fades naturally, making it a top choice for professionals and trendsetters alike.
| ASIN | B001BFPG70 |
| ASIN | B001BFPG70 |
| Batteries | 1 A batteries required. |
| Best Sellers Rank | #562,285 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #4,311 in Hair Color |
| Brand Name | Directions |
| Color | Plum |
| Container Type | Tub |
| Customer Reviews | 4.4 4.4 out of 5 stars (4,310) |
| Full Cure Time | 15 Minutes |
| Global Trade Identification Number | 05034843001158 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | All, chemically-treated-hair |
| Is Discontinued By Manufacturer | No |
| Item Form | Liquid |
| Item Weight | 89 Grams |
| Item model number | 4202 |
| Manufacturer | La Riche Hair Dye |
| Manufacturer | La Riche Hair Dye |
| Manufacturer Part Number | 4202 |
| Material Features | Vegan |
| Material Type Free | Animal Derived Ingredients Free |
| Model Number | 4202 |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions | 2.17 x 2.17 x 2.76 inches; 3.14 ounces |
| UPC | 798627831236 755332185023 787734377430 785479159816 759894600543 |
| UPC | 798627831236 755332185023 787734377430 785479159816 759894600543 |
| Unit Count | 89 Milliliters |
C**E
Amazing color and bathroom staining abilities
I've used Manic Panic for three years but was getting tired of their color selections and mixing colors never resulted in what I wanted so I did some searching and decided to try La Riche. I bought the Dark Tulip and I absolutely love it! I have medium blonde hair that I bleached then applied the dye. The roots where I had just bleached were more of a bright pink and the middle/ends where it was previously bleached are a darker shade, like a deep cherry. I didn't have any difficulties applying it, the consistency is much like Manic Panic. I thought it was interesting though that it said it only needed to be left on for 15 minutes. I'm used to the longer times of Manic Panic so I didn't fully believe 15 minutes was enough. I probably left it on for about 25. The only con so far is how long it's taking to rinse out of my hair. I bleached my roots Tuesday. Dyed it Wednesday. It is so hot outside and I was sweating pink (which happens with Manic Panic too at first) so Thursday I sat in the shower for 10-15 minutes with my head forward just rinsing my hair and I am still sweating pink on Friday. Like I've said, I've been dying my hair for three years and I take precautions to not get dye all over the bathroom but let me tell you, this got everywhere. It stains almost instantly. Just rinsing my gloves off in the sink, any drop of diluted dye water left a stain even when I washed it away immediately. My tub is pink. I have NEVER had this happen before. I have an outdoor wedding tomorrow, I need this to stop! I'll update later when it starts to fade.
X**A
Lasted well, faded beautifully
I have medium brown hair with natural highlights and did not bleach it. This still made my hair quite red (the natural highlights in my hair went super super red, so if you're blonde, it'll be very red). I used this for Halloween and actually wanted it to wash out. 3 weeks later, with absolutely no appropriate "color care", my hair is still pretty red. It wasn't *quite* a natural shade on me when it was freshly dyed, still a little on the purple-ish side of burgundy, but I got a lot of compliments on it. The braid is right after I dyed it. The Gamora/Groot photo is a few days later, and the Maleficent picture is over a week later. The fade has been pretty natural, but the blonde parts of my hair have been really holding the color. If you *want* it to wash out, manic panic is probably a better route to go, but if you want to play with red without an urgent desire to have it out, this was a fairly natural red that holds longer than manic panic and faded beautifully/true to color. It will definitely last a long time with proper color care.
J**S
and got a beautiful green color (as expected)
Left on for an hour over bleached hair, and got a beautiful green color (as expected). My hair feels so smooth. Didn't stain anything while rinsing, but did stain skin a bit. Was able to remove with some scrubbing. Color stayed on for longer than 2 months for me. I had kept it on for an hour when I was dyeing it. It was a strong green throughout, never fading, but always looked beautiful. The picture with the circle on my face was the day after dyeing. The picture with just my eye, was 2 months later, give or take a few days.
C**A
Very nice!!
I really like this brand. I went for Directions because of the YouTube Channel "LauraLejeune", and she was right, this stuff is fabulous! I mixed it with some conditioner to lighten it a little before applying it, and have only done my bangs so far. You really need to bleach your hair before using it unless you have very blonde hair. My fade-out color is a bluish color that is still quite pretty. The other comments mention staining. My hands were back to normal non-purple color after a day, and my forehead stains came off when I scrubbed them with only water. I love this product!
I**Y
I love this dye
I've always wanted to be a natural red head but not the kind salons give you, but that true orange red color. Most of the oranges I've tried over the years look red or fade to red but I purposely bought this because a girl I saw who used it, when it faded turned to a beautiful color. I've had my hair dyed enough for really visible roots and it's still pretty orange! It's getting close to where I want it. I plan on buying this again and again! One last bit, I have fairly thin hair and it comes right past my shoulders and I ended up slathering on a whole jar. If your hair is shoulder length and thick you shouldn't have a problem but anything beyond that I'd seek a second jar.
I**A
Genial!!! De los mejores tintes fantasia, dura mucho. Lo mezclé con apricot para avivar my tono pelirrojo naranja y al primer aclarado quedó muy rojo y flúor, obviamente, pero a los siguientes lavados quedó un tono ginger con un toque coral precioso y que no parecía color fantasía para nada. Además el tono cobre naranja se mantuvo bien durante unos 6-7 lavados. Me aguantó mucho más este tinte fantasía que el igora royal 8.44 que me echaron en la peluquería tantas veces. El igora se va en 2 lavados, literal, y me quedo rubia.
M**V
Love this product
N**Y
Beautiful colour, starting to fade a bit 7 days after application, bleeding on hands wasn't too bad. Applied to light brown hair ( at roots) I have had my hair green for about a year. This product is very similar to manic panic and you can't beat the price. 88ml almost covered my entire medium length thick head of hair.
S**A
Dopo aver provato diverse tinte viola mi sento di poter dire che questa è una delle migliori. Il viola è puro e brillante. Inoltre il prodotto è vegano e cruelty free. Nonostante i miei capelli lunghi la pigmentazione è bella forte e sono riuscita ad usare 1 terzo del barattolo. Bisogna metterlo sui capelli bagni per avere un risultato migliore. Ottimo rapporto qualità-prezzo. Consigliatissimo!!
A**L
Lovely and bright.
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