CREATESPACE The Daily Grind: How to open & run a coffee shop that makes money

The book is very transparent and helps you be proactive rather than reactive when trying to open up a coffee shop.

Trae material adicional en línea y es para llevar a la práctica

I bought this book after listening to interviews with Andrew and Claire Bowen on a cafe podcast. They both walked the walk in terms of taking over coffee shops and setting up their own chain and through their cafe consultancy work, have clearly build up an expertise. Their philosophies of 'working out your why' at the outset and creating a 'guest avatar' have given me real clarity and focus at my early stage of planning and writing a business plan. The book explains these clearly and the process to work through them and other concepts. The book is laid out specifically in the process that you need to work through setting up a cafe. The strongest aspects are those on marketing and promotion and I enjoyed their own case studies. At the back of the book are some of their best blog articles too. You can tell from the book that they have read widely on business with various concepts peppering the pages - the reference list at the back should certainly help my bookshelf to get full. The book makes constant reference to their online platform where key documents to help with all aspects of running a cafe are kept - a fabulous free resource. And if that's not enough, this morning I had a free consultancy call with Andrew and Claire, after registering my purchase of the book. The call was eye-opening and has given me a clear roadmap for the next couple of months, what further research and actions to take - taking the value of my purchase into the stratosphere. I couldn't recommend them and this book highly enough. website/call

all good

I cannot thank you enough for this great book with all the resources referenced on the website. Rich of information generously provided clearly and easily. I highly recommend this book for anyone who is thinking about starting the coffee business.