Natural Instincts Demi-Permanent Hair Dye, 2 Black Hair Color, Pack of 1

I've used boxed dye on my hair for decades and recently decided to go from black to dark brown back to auburn. It's going to take a while for the black to grow out, but this dye hits the roots and gives a nice reddish sheen over the black. I don't wash my hair too often, only about once a week because it is thin and dry, so I've never had a problem with this washing out before the next application. I also alternate this with a permanent dark burgundy. One box is enough for a short style - more than a pixie but not quite chin length twice. I just weigh out half the bottle and half of the cream, mix them in an old bottle and apply.

Remember, this is not bleach, will not lighten hair. Deposits colour a bit darker than expected (1 level) but fantastic grey coverage and excellent, gentle product. Will buy again.

I love this colour. Naturally I have dark brown hair but my eyebrows are black. This matches my brows nicely and looks natural. My hair still feels soft after using it once dried. It doesn't feel stringy while washing either. It does bleed a lot the first few washes though so make sure to use a dark towel. I have used this colour two times now. The colour lasts a long time.

Absolutely love this! I have been using this for almost 10 years and wouldn’t change. Love that it has no harsh chemicals and the color lasts for at least 28 washes. My daughter used to go to the salon and now this is all she uses as well.

I had to rinse my hair 30 times. I figured okay fine I’ll just take a shower too. The water continued being red so I shampooed. I’m in there for a solid 30 mins. The water continues to look like I made a blood bath. Anyways fast forward I give up. I asked my boyfriend to rinse my hair cus I got lazy. I dunked and soaked and massaged my scalp 10 times. The water stillll red. So again I shampooed and the water finally started looking clear. Also btw my hair was platinum and I dyed it this red thinking it may look a bit lighter in the images. I was wrong it was just as dark as the box said it would be.