L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, M31 Midnight Moon (Cool Soft Black), Pack of 1, Hair Dye

By far my favorite hair dye brand. I love all of the colors!

Great hair color. Also liked the color it faded to.

Love this color, did have a variance in color from the box but turned out great all the same.

I have been using them for some years already. And I love how my hair looks after that. It has so much shine! Just wow!

I use Feria every month to color my hair, but just recently started ordering from Amazon because I can't get the color I want from the local stores. This weekend, I started coloring my hair and the bottle split about 1/4 of the way into the application. I don't just mean a little opening you can work around. I mean the bottle cracked then split almost all the way around. There was no salvaging it. I had color everywhere! There was no way to but it on except to apply it by the handful as it spilled out, not in sections like I normally do. Needless to say, this application didn't go well and I'm going to have to redo it because I didn't completely get all the grays.

The reason why it scared me is because this is my first time dying my hair and once my hair dried, it didn't look at all like the color. My hair looked like my natural color only with pink blotches here and there. I went to bed and the next day my hair color looked a little better and my hope was restored. I took a shower and noticed the water going down the drain was pink and I assumed the color was still washing out. When my hair dried this time, the color changed again! Now I'm watching my hair color as the days pass and it seems as if the color is still adjusting to the color on the box. So if you experience the same thing I am, don't panic. The color comes in eventually.

Not a super violet clownish color I achieved.I like that actually,but not much different from what I had before,which wasn’t mylti faceted shimmering as results at all.Not as results,which was a disapointment,but some violet tint I noticed,it got on my towel from washing this dye off.Subtle color it is,not shimmery,matte and flat abd tiny pigments and dyes,as what you see after.Showing in my hair.Im not bying this again and the best part of this color,is that its not clownish and not tacky or too trendy.If it was,Id make a mess on my hair and it would be too bright and what I liked,thst it was very much for begginers,who want to part taje in viokets,plums and purples and the latest dyes from Loreal.I did and got used to it,of getting this color from trying violets.A soft black purple,that works for dark hard to color hair.Still subtle for me,I might need another one,in a brighter tint.This I recommend for those who are going darker and want that exact tint as well.Purples and plums.

I use this Feria color all the time and really like it and get lots of compliments. The only thing I do not like is the conditioner, it seems to make my scalp itch. I do not use the conditioner that comes in the kit. Otherwise I really like this product.

I have used this product for many years. It’s a soft blue black. Great price.,

Turned my hair a lighter brown, had plum tones for maybe 3 days

Exactly as advertised.

Wanted black hair, but the dye is actually navy blue which is less apparent on dark hair but very visible on bleached hair (I have sections of bleached blonde hair and sections of dark natural hair). After 2 weeks, the dye begins to fade out. My natural hair turned back to dark brown and the bleached sections of hair turned to a silver/grey/blue/white hue. Overall, I don't recommend it!

Not really crazy about this hair dye. Everytime I use it, it doesn't cover the roots around my face well.