80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

The title of this book grabbed my attention as soon as I saw it. The reason is that I read Richard Koch's book 'The 80/20 Principle' back in the late '90s when it was first published. Although the book by Mr. Koch intrigued me, I didn't figure out how to take its theories and put them into practical and profitable use. After reading Perry Marshall's book, I realize what the problem was. I'm a person who needs to see "the forest before the trees"; to get a clear view of the big picture before seeing how to chunk down into details. This is especially true within the confusing and cluttered worlds of sales and marketing. That's what this book by Perry Marshall can do for you. It can give you that "aha moment" - the one in which you realize someone's given you a clear path to grow any enterprise and the only thing that could stand in your way is your own possible unwillingness to use discipline in staying on that path. There's a diagram on page 86 that clarifies everything so much for me - gives me that view of the forest - that I just want to refer to it whenever I might feel overwhelmed by sales and marketing information. On that note, the whole book is written and formatted in a very readable manner. The chapters are short, concise, and to-the-point. And even though the book is an obvious marketing piece for Mr. Marshall's bigger products and services (as most non-fiction is), you'll be happy with its stand-alone value. You'll likely feel as I do - that you have a clear choice to go on learning more from the author or you can take the terrific info he's provided here and on his website to figure the rest out for yourself. That's refreshing. Obviously, I'm really happy I've read this book. It's marked up with highlighter at this point. I'm sure I'll refer to it again and again. It'll likely be marked further with underlines and margin notes. Perry Marshall's taken the mystery and hard work out of deciphering the practicality of Richard Koch's work. I highly recommend it - unless you happen to be one of my direct competitors ("Haha").

I don't think I could gush over this book any more than the previous 60+ reviewers have done. Suffice to say I agree with all of them. So, I'll focus more on pointers for getting the most out of this book, especially for fellow "math-has-always-sucked-for-me" people... First, you must read this book. Period. It is an easy read...very accessible, short chapters, and actually quite entertaining. Most importantly, it will revolutionize your thinking about everything; it will especially open your eyes to the personal power *you* have to make your work infinitely more effective. Second, apply 80/20 to the content of the book; focus on one suggestion that stood out to you the most. Maybe it's simply a tip that seemed most easy to implement. Maybe it's something that generated a gut-level, visceral reaction as you read it. Maybe it's the only thing you remembered after your read the book. Just do *something.* After you've implemented one strategy from the book, apply a second. Then, go back and reread this book. The implications of every chapter are so deep, you are guaranteed to peel back different layers every time you read it. Finally, if number analysis is not your strong suit, I suggest you find and/or appoint a "Data Friend." Don't get me wrong, there's plenty to learn, even if data analysis makes you go cross-eyed. However, you will seriously amplify your results if you have a Data Friend with whom you can discuss and collaborate. I have been a client of the author's for several years and I take my hat off to him for helping me, a life-long hater of math, understand and apply 80/20 to my life and business. It is his insight and coaching that is directly responsible for the rapid growth of my business! Of course, there's always more that can be learned and done, which is why I'm thrilled to have this "pocket-sized" version of his 80/20 teachings and insights. This is truly a one-of-a-kind resource for anyone in sales and marketing. Even if you only read one chapter, you can't go wrong!

I've had my own business for years now, and I have known since at least college about the 80/20 principle, or the Pareto Principle. Tim Ferriss talks about it in The Four Hour Workweek. I was not impressed by the cover that much. I opened it up and really enjoyed the sample. The visual depictions of his statements are really good in this book. It is hard to absorb statistics. It's much easier to consume numbers visually.

Perry Marshall hat mein Denken auf den Kopf gestellt. In den letzten drei Jahren hab ich so ziemlich von jedem der Guru-Marketer gelernt und allerei Bücher und Kurse konsumiert. Und leider hat es drei Jahre gedauert, bis ich endlich bei Perry Marshall gelandet bin. Nicht nur sein Buch 80/20 Sales and Marketing sondern auch all sein anderer Content (über seine Website erhältlich) ist aller erste Klasse. Kein WooWoo "Quit your job tomorrow" oder irgendein auf "Hacks und Tricks" basierendes Gelaber, dass man in der Welt der "Online Marketer" und "GooRoos" immer wieder findet. Perry Marshall macht, anstatt zu quatschen und ist nicht nur mit seinen Büchern sondern mit seinem eigenen Unternehmen und denen seiner Kunden extrem erfolgreich. Ich würde ihn auf ein Level mit Größen wie Dan Kennedy und Jay Abraham stellen. 80/20 Sales and Marketing ist absolute Pflichtlektüre für jeden, der auch nur ansatzweise im Beriech Sales und Marketing unterwegs ist und lernen möchte, wie echter Leverage funktioniert. Spar dir das Geld für den nächsten "gooroo online Marketing Kurs" und investiere die paar Flocken in diesen grandiose Buch. Ich selbst hab Kindle und Buchversion und greife auf dieses Buch immer und immer wieder zurück. Aus mehr als 100 gelesen Büchern, kommt Perrys Buch locker in meine persönlichen Top 5. PS: Mit dem Buch kommt zahlreiches Bonusmaterial und unter anderem ein Gutschein für Perrys Marketing DNA ist. Zuschlagen. Kaufen. Mehr bleibt nicht zu sagen.

No joke, this will change the way you think about business. And how you will do business. And you can revisit this ook to learn more. I read this again recently five years later. Five years after embracing 80/20 Sales and Marketing. And it's like reading a different book. It's rammed with good stuff. And the free Marketing DNA test and follow up info is worth the price on it's own. In fact, we send this book to all potential new workers to see if their skills fit with our needs. Invaluable. And well worth the effort to avoid expensive 'clangers'. And that's just one tiny part of this masterpiece

Além de explicar os princípios sobre a regra 80/20, ele mostra como ela pode se aprofundada em cada aspecto do trabalho.

A book with great insights and simplicities that can aid you in your entrepreneurial journey.

80/20 that data. Then 80/20 that 20 again.