Crème Permanente 40 Volume Hair Developers, 16 oz. | For Coloring, Lightening & Lifting with Deep Conditioning Formula | Packaging May Vary

I have been bleaching and lightening my hair at home for @ 7 years now. While I highly prefer getting my hair professionally colored, I cannot afford it. This developer by Clairol helps me achieve the results I desire in the comfort of my home. This item is a Volume 40 developer, which means 'use with caution.' Actually, Volume 40 is recommended for use only by professional stylists. I use it to achieve super-blonde hair color quickly. I mix it with a powder coloring / lightening product at a 2:1 ratio. 2 parts volume to 1 part color. I always use extreme caution when coloring, and I re-read the directions every time I color my hair. You should do the same. Why? These are dangerous chemicals that can cause illness or injury quickly. You never know if or when a company has changed the composition of a product. Nor do you know when directions change due to new research. Always read the inserts and directions every time you color your hair. It just takes a few minutes, and even if it is a repeat of the last time, you can rest assured nothing has changed and carry on blissfully! Lecture's over now. I am not a professional hairdresser, so my testimonial is a single case study. What works for me might not work for you. As long as you're cautious and careful, this developer will work wonders for you. I love the results this product offers. This definitely comes highly recommended from me to you.

Excellent developer! Worked amazing with the Clairol B2..bleach.

Works well, and easy to use.

I have used this product for almost 3 months plus it is a lot and at a good price. I have managed to make my color change and it has turned out very well using this peroxide

It works

As someone who has experimented with various hair developers over the years, I must say I'm thoroughly impressed with this Hair Developer. This product is amazing! First and foremost, let's talk about results. Whether you're looking to achieve vibrant, long-lasting color or need to lighten your hair several shades, this developer gets the job done with finesse. Its high lifting action ensures maximum lightening, allowing you to achieve your desired shade effortlessly. One thing I particularly appreciate is its creamy consistency. Unlike some other developers that can be runny or difficult to mix, Clairol's formula is smooth and easy to work with. This consistency ensures even application, minimizing the risk of patchiness or uneven color distribution. overall, amazing product, would recommend.

Works perfectly for what I wanted it for

excellent