Natural Instincts Demi-Permanent Hair Dye, 7A Dark Cool Blonde Hair Color, Pack of 1

I used the 7A dark blonde color and loved it! I used it to cover brassiness and blend grays and it worked perfectly. Please note, this is DEMI permanent color, it does not have ammonia or peroxide/bleach in it so it will not lighten your hair- only stay same tone or darker. I think bad reviews don’t understand this. My natural hair is brown with some grays. I wanted to add some blonde to blend the grays in better, so I gradually lightened it over a few months (John Freida go blonder spray). That worked well and I really liked it, but as my hair grew out and I tried to add the lightening spray mostly to darker roots, it still always got on the lengths of my hair and eventually turned all of my hair too light and too yellow/orange brassy (as brown hair tends to do when bleached out). I tried toning it with purple conditioner and purple toning mask (Overtone brand, lightest purple so it wouldn’t darken too much or turn bluish) but it didn’t work at all, still very yellow. So I gave this a try and it was great, completely covered the yellow and partially covered the grays, it looks very healthy and even and blended now. Looks just like the box color AND also left my hair very healthy and glossy. It also smelled very nice. I have no complaints, the 20 minutes suggested in the directions worked perfectly and I’ll use it again if/when this gradually washes out. I prefer this over permanent color because I didn’t want it to look too flat or completely cover all my grays (and give me obvious roots as it grows out). If you are looking for a dye that will blend but still leave some high/low lights, and a softer root line, this is it.

I had a hair coloring mishap (as one does) and dyed my hair pink, but the color I used didn't take evenly and turned into big pink splotches. I did several rounds of bleaching, color remover, tried adding more pink over it to even it out, and nothing worked. I ended up lifting my hair much lighter than I wanted and still had big pink splotches. My last resort to get the last of the pink out was to try this because it was darker and had pink in it and it worked! My hair is now one nice even dark rose gold blonde and I love it! My hair was also very soft after using it. It has a weird smell, but it goes away after 2-3 washes. I have very thick shoulder-length hair and I had just enough to do my whole head. If you have more hair, buy another box.

I purchased this product to even out my hair a bit and make the entire head more uniform in color (previously highlighted both professionally and by myself). The Dark Blonde (7) did a nice job of that. Definitely looked dark upon application but washed well and lighted up a bit over time and multiple washes of course, as it's demi-permanent. I don't have much experience with box dye, but I would always recommend going lighter than you think you want, as a lot of these colors come out darker than advertised. I like this product and the conditioner it comes with - haven't noticed any damage to my hair. The value is great for the (3) boxes if the color works out for you.

My hair had been damaged by using a strong permanent hair dye that contained a bleaching agent. I also sit out in the sun a lot so that didn't help my hair any. I decided to try this demi-permanent hair dye in the medium blonde shade. This is truly my natural hair color. Since I needed all-over coverage due to too much lightening, I followed the directions for all-over coverage, not just the roots. First, it was very easy to mix. Just gave the bottle (with the dye mixed in) a good shake. Used the enclosed gloves. Then I applied it. It was a bit gloppy so wear an old towel around your shoulders and make sure you wipe up any spills. I had to use my own hair covering (a disposable food bowl cover does the trick!) I did not shampoo as it said to do afterwards. I just used the conditioner it comes with. Now for the result: slightly darker than I expected. More like a dark blonde. After a week though, it lightened to more of a honey blonde with some highlights. After two weeks it was more like the color I wanted. Now it is almost five weeks and I am due to using this dye once again, as it faded considerably. Note that I do shampoo and condition my hair every day. I bought this demi-permanent in medium blonde again as it did make my hair look healthier and didn't damage it at all. At this time, I don't want to go a shade lighter than this.

Easy to use. Color guide was helpful. The color is vibrant but not overbearing. It lasts longer than I expected, which is a plus.

Back before the change when the product was 10 minutes instead of 20, 7A Dark Cool Blonde was always my go to product. I’d apply it when my highlights were growing out and I didn’t want to spend the money for more highlights. I’d apply 7A all over to get back to my natural dark blonde color which allowed me a few more weeks before a salon visit. The 7A color washed out beautifully over a month or so, nourished my hair and honestly my hair color with it was so gorgeous bc my existing highlights still popped but there was no root growth showing bc 7A darkened my hair just enough. I had a few boxes of the 10 minute formula and life was good. Fast forward to last week when I used the same color 7A as always and I got this horrible brassy super dark gold mess. Sooo disappointed and shocked. I tripled checked the box to make sure I hadn’t used a golden brown or a red color by mistake instead of 7A Dark cool blonde. The first photo is what it always did to my hair. The middle bright reddish is right after using the color. The last photo is after several shampoos with both clarifying & dandruff shampoos and purple conditioner mask to try and remove some of the dark color & tone the gold brassy red out. This is so disappointing. I will be scared to use the 7A product again and honestly afraid to try any of the Demi(?) permanent Natural instincts colors. I’d love feedback from Clairol about why this happened and what suggestions they can offer me. Fortunately it’s not permanent but I’m not looking forward to how this brassy gold color will fade. Very very disappointed.

Remember, this is not bleach, will not lighten hair. Deposits colour a bit darker than expected (1 level) but fantastic grey coverage and excellent, gentle product. Will buy again.

My hair is naturally an ashy medium blonde. I don't need grey coverage. I've been playing a little bit with 6RR of the same line for the past few months, and as the color was slowly fading after a couple of months, I've decided to try a lighter shade to maintain the rosy gold I had left on my hair. Used 7RG last night. Used 2 boxes as my hair is getting insanely long. The formula is more liquid than the 6RR (auburn). But the results are better than I expected! A nice rose gold, shiny. We'll see how it will fade away! Note: if you have dark hair, this shade won't do much for you. You can't expect your hair to become this shade unless you lighten it up first! I've seen a few comments here about dark brunettes disappointed by the color... and it's normal. Either use a darker shade made for darker hair, or get your hair lightened first (I recommend a professional for this). Will buy again once the price comes back down.

I love this Color, I am a strawberry blond and this highlights it very nicely. It doesn’t seem to wash out quickly as other brands. Highly recommend this product

I love this product, but it just would not color my roots, I left my hair as long as I could without washing it before coloring. it seemed to do the trick......and I also leave the product on for half an hour..after coloring it seemed to make my hair lank and greasy till I washed it again...the roots still wash out faster but at least it is there to start....other than that the colour is great...

I had never had a such moisturizing product before. My hair just loved it -- Usually, permanent hair dyes leave my hair super dried and ugly, but not this one. However, as you can see on the picture, it didn't cover my root -- which is very frustrating, because I bought 2 boxes to make sure. On the other hand, the color is not exactly as it depicted, but it is beautiful anyway.