ATTITUDE Liquid Laundry Detergent, EWG Verified, HE Compatible, Plant-Based & Vegan, Natural Laundry Soap, Wildflowers Scent, 36 Loads, 60.8 Fl Oz

I am absolutely in love with Attitude Laundry Detergent! As someone who’s super mindful about using non-toxic, eco-friendly products—especially with a baby in the house—this detergent checks every box and then some. First off, it cleans beautifully. Whether it’s everyday clothes, workout gear, or baby onesies with mystery stains, everything comes out fresh, soft, and perfectly clean. The scent is light and natural—not overwhelming or artificial—and it leaves laundry smelling fresh in the best way. What really sets it apart is the peace of mind it gives me. It’s made with safe, plant-based ingredients, free of harsh chemicals, and hypoallergenic—so I never have to worry about skin irritation or harmful residues on my family’s clothes. Plus, it’s cruelty-free and comes in eco-conscious packaging, which makes me love it even more. This is the kind of product that makes you feel good every time you use it. I honestly can’t imagine going back to conventional detergent. Attitude nailed it—highly recommend!

I have been using ATTITUDE Liquid Laundry Detergent for a few months now, and I am absolutely in love with it! As someone who is very particular about the products I use, especially when it comes to my family's health and the environment, this detergent checks all the boxes. Firstly, the fact that it is EWG Verified gives me great peace of mind knowing that it is free from harmful chemicals. It's a plant-based, vegan product that doesn't compromise on cleaning power. I’ve used it on everything from everyday clothes to delicate fabrics, and it consistently leaves our laundry fresh and clean. The wildflowers scent is delightful—not overpowering but just enough to leave a pleasant fragrance. It's perfect for those who prefer a subtle, natural scent in their clothes. Additionally, this detergent is cruelty-free, which aligns with my values. Knowing that no animals were harmed in the making of this product makes me feel even better about my purchase. The 60.8 fl oz bottle is also very economical, giving me 36 loads of laundry, which is fantastic for the price. Another huge plus is that it’s HE compatible. It works perfectly with my high-efficiency washing machine, ensuring I get the best results without any issues. In summary, ATTITUDE Liquid Laundry Detergent has become a staple in my household. It’s an effective, environmentally friendly, and ethical choice that I highly recommend to anyone looking for a high-quality laundry detergent.

UPDATE: 2/19/20 So I've done a handful of loads of laundry on hot, cold, and warm, extra rinse on and off. I have reactions even with ALL free and clear. After using this on undergarments first, I had no reactions. I did wash the undergarments on hot with extra rinse. I then did work/ school clothes and honestly, they came out fine. I did NOT have any fading. Honestly my clothes feel as so as if I had used fabric softener and I didn't use it. I only used the detergent and extra rinse on about half the loads. I put dirty socks in with the undergarment load and it took the dirt out of my active 10-year-olds socks. As of now, I am really pleased. I don't even care about the price because it's worth it to me. I will update in a few months! So background as to why I chose this detergent after MUCH research. I was diagnosed with an Endocrine autoimmune disease coupled with a pituitary adenoma that I have had since forever I guess, we found it on an MRI. So I do research on most products I use. I began using the EWG website for sunscreen products because my daughter and I are both fair-skinned and I did not want something that was going to soak into our skin to bother my endocrine system anymore or affect my daughter in any way. I started looking into detergent because of undergarments being so close to skin/tight on skin etc... and I to see if I could find something that did not cause me hives. Come to find out the leading baby detergent, recommended for NEWBORNS, is one of the WORST detergents on the market. So I looked up which detergents got an "A rating" and this was one that I could find that didn't cost $50 or that wasn't sold in bulk, because I just wanted to try it out. Unfortunately, it leaked, I kind of expected that honestly. So it smelled really good. I don't know if any of you remember Tide's Pure Essentials detergent line. They had lemon verbena and white lilac, well this scent reminds me SO much of the white lilac, so on scent alone I am so excited because it smells so good. When I filled the washer I noticed that the liquid detergent was a little thicker, it is 2x concentrated, BUT it still mixed with the water VERY well. I put undergarments, dirty socks specifically, in the first load on hot so I am waiting to see the results. I will update after my laundry is done! I have high hopes, so we will see!

First off, I love that it’s EWG Verified—it’s reassuring to know that the ingredients are non-toxic and free from harsh chemicals, which is especially important for me since I have sensitive skin. The lavender scent is gentle and natural, not overpowering like some other detergents, so my clothes come out smelling fresh without being too fragrant. As for cleaning power, this detergent does a great job of getting rid of dirt and stains. I’ve used it on everything from regular laundry loads to more stubborn stains, and it works just as well as any mainstream brand I’ve used. Plus, it’s concentrated, so a little goes a long way, which makes it great value for the price. The one downside is that it doesn’t foam up as much as some other detergents, but that’s not a big deal to me. It still cleans well, and I like that it’s not loaded with unnecessary additives. Overall, if you’re looking for a gentle, eco-friendly detergent that still gets your clothes clean, ATTITUDE Liquid Laundry Detergent is a fantastic choice. I’ll definitely keep using it!

This is honestly the best non toxic laundry detergent I’ve ever gotten 🙌🏼 it smells fantastic too

I love this detergent. Cleans well, smell great and clothes are soft. However, I absolutely hate the container. It comes without a pour spout, so after measuring for a load of clothes, I have to balance the lid on the bottle so the leftover soap won't run down all over the bottle after a load. It usually falls off and I have soap on my floor. I even called them and told them that the pour spout was missing. They are now not including one to save plastic. Because of this I won't purchase again.

Very nice. Works well. Concentrated, so you use less product. Although this Wildflowers version has a slight scent, this does not irritate my sensitive skin, so no more rashes for me! This has a good health rating on the EWG site. I also buy the Attitude fabric softener.

Love this brands natrual ingredients. Im new to this scent and i love it like a floral yet fresh suttle scent not overwhelming at all. Very easy on the clothes and cleans well. Good price for the loads it gives. Wish they sold like a mini collection of all the scents so I can see which I like better becuae I always just stick to one and now I found this one and I like it more than summer berries